Description
Important note: Discussion questions in this course use a case study that is found in Shared Documents in the file named "Project Management Case." It is strongly recommended that you read this case study before attempting an assignment. Also, it is mandatory that you attempt all assignment questions in the order they are presented in.
By the due date assigned, respond to the discussion question. Submit your responses to the Discussion Area. Start reviewing and responding to your classmates as early in the week as possible.
Discussion Question
Consider one of the following ethical situations that could arise when a company such as Trillo Apparel Company requests an outside contractor to perform work.
Situation 1
You need to hire contractors for the electrical work. You also know that getting the permits is going to be very difficult and my delay your project. You have a friend in the electrical business who knows an inspector that can be bribed to move your inspections to the top of the list. If you hire your friend’s company, you know you will have your inspections completed on time.
Situation 2
You need to hire inexpensive labor to build your work benches for the production floor. You have a bunch of college friends who are in need of work and the pay is good for this work. You also feel you might have more control over the workers since they are your friends. You know that your company usually uses takes bids for this type of work
Choose one situation and determine what potential ethics are involved in that situation. Discuss what you would do in this situation. Explain your reasoning.
Assignment 1: Discussion Question
Important note: Discussion questions in this course use a case study that is found in Shared Documents in the file named "Project Management Case." It is strongly recommended that you read this case study before attempting an assignment. Also, it is mandatory that you attempt all assignment questions in the order they are presented in.
By the due date assigned, respond to the discussion question. Submit your responses to the Discussion Area. Start reviewing and responding to your classmates as early in the week as possible.
Discussion Question
Project communication is one of the most important factors in project management. A project manager will spend most of his/her time on communications.
Discuss who the project stakeholders on the District 4 Move project are.
Discuss various types of communications you will need to use on the project, what stakeholder(s) each type would address, and the frequency of each communication type. You may choose to use a table for this information.
Justify your responses.
Assignment 2: Discussion QuestionBy the due date assigned respond to the discussion question: Timex and Rolex both manufacture watches but use different positioning statements. Use the Internet, your text book, the Argosy online library and other resources to locate information about both of these companies. Analyze how the marketing mix differs for each and how that affects the brand image. Post your analysis of the similarities and differences of both companies marketing mix components and brand imaging in the Discussion Area. Use the same Discussion Area to comment on your classmates' submissions and continue the discussion through the end of the module. Comment on how your classmates would address differing views. Assignment 1: Discussion QuestionYou are a marketer who wants to find out how best to market your new, fat-free, low-calorie candy bar. What kind of primary and secondary research will you conduct, and why? By the due date assigned respond to the Discussion Area. Use the same Discussion Area to comment on your classmates' submissions and continue the discussion through the end of the module. Comment on how your classmates would address differing views. |
Explanation & Answer
Attached.
Discussion Questions
Discussion Questions
Student name:
Professor’s name:
Institution:
Course:
Date:
Discussion Questions
Assignment 1: Discussion Question
Important note: Discussion questions in this course use a case study that is found in Shared
Documents in the file named "Project Management Case." It is strongly recommended that
you read this case study before attempting an assignment. Also, it is mandatory that you
attempt all assignment questions in the order they are presented in.
By the due date assigned, respond to the discussion question. Submit your responses to
the Discussion Area. Start reviewing and responding to your classmates as early in the week
as possible.
Discussion Question
Project communication is one of the most important factors in project management. A project
manager will spend most of his/her time on communications.
Discuss who the project stakeholders on the District 4 Move project are.
Discuss various types of communications you will need to use on the project, what
stakeholder(s) each type would address, and the frequency of each communication type. You
may choose to use a table for this information.
Justify your responses.
A stakeholder is someone who cares about or has a true interest in your project. They are
people who are involved with the work of the project and can gain or lose something from the
Discussion Questions
project. The project stakeholders would include top management, the project team, your
manager, your peers, resource managers, customers, government, contractors, subcontractors
and suppliers.
STAKEHOLDERS
FREQUENCY
TYPE
Top Management
As needed
Employee Meetings
Project Team
Weekly
Project Updates/ Status
Reports
Your Manager
Weekly/ Daily
Status Reports/ Team
briefing
Peers
Quarterly
Reviews
Resource Managers
Weekly
Status Reports
Customers
Quarterly
Reviews
Government
Quarterly
Regulations
Contractors, Subcontractors
Monthly
Implementation plan
& Suppliers
Discussion Questions
Assignment 2: Discussion Question
By the due date assigned respond to the discussion question:
Timex and Rolex both manufacture watches but use different positioning statements. Use the
Internet, your text book, the Argosy online library and other resources to locate information
about both of these companies. Analyze how the marketing mix differs for each and how that
affects the brand image. Post your analysis of the similarities and differences of both companies
marketing mix components and brand imaging in the Discussion Area.
Use the same Discussion Area to comment on your classmates' submissions and continue the
discussion through the end of the module. Comment on how your classmates would address
differing views.
Rolex is a successful watch company due to its effective promotion activities. The company
focuses on psychological marketing techniques mainly through branding. Rolex has created a
reputation associated with excellence, class, and elegance. The brand represents high quality
lifestyle and a sense of achievement and success. Rolex marketing strategies focuses on a
specific market and concentrates on establishing a quality image.
One of Rolex's marketing strategies is achieved through channel distribution employed by the
company. The company restricts retail distribution to selected exclusive jewelry and specialty
stores to ensure that supply is restricted and maintain product status as a high class product. By
Discussion Questions
restricting supply and pricing its products at high prices the company ensures that few people can
buy the product which in turn maintains brand value.
Rolex promotion strategy is a psychological marketing technique that creates an impression in
the mind of customers thus creating Rol...