Market Research Manager Analyis

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ivpgbenagubal

Business Finance

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Follow the assignment template which ends with a SWOT Analysis for Walmart. You will take the position of a Market Research Manager

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NAME: INSTUCTOR: DATE: ASSIGNMENT 5 COMPETITION – MARKET RESEARCH MANAGER ANALYSIS DUE DATE: WEEK 10 Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are fictional. REAL BUSINESS As you learned this week, understanding your competition and adjusting your own business accordingly is critical to a business’s success. A large discount retail store like Target competes not only with other discount retail store stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping track of all these competitors is quite a task; that’s why large companies have a team of market researchers dedicated to managing that research. YOUR ROLE This week, you’ll assume the role of a Market Research Manager at Target. WHAT IS A MARKET RESEARCH MANAGER? Market Research Managers are responsible for creating and im proving processes for gathering inform ation on various m arket conditions, competitors, and consumer trends in their companies’ industries. They are typically responsible for m anaging a team of researchers and reporting their findings to the head of the departm ent. Team s across the company then use these findings to help im prove products, guide m arketing efforts, and m ore. As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for Walmart. 1 BUS100: INTRODUCTION TO BUSINESS INSTRUCTIONS STEP 1: RESEARCH Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article: • Identify Provide a link to the article. • Identify which aspects of the article will be helpful as you conduct your SWOT analysis. STEP 2: STRENGTHS Based on your own experiences shopping at Target and Walmart and the research you conducted: • Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale. 2 BUS100: INTRODUCTION TO BUSINESS STEP 3: WEAKNESSES Based on your own experiences shopping at Target and Walmart and the research you conducted: • Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale. STEP 4: OPPORTUNITIES Based on your own experiences shopping at Target and Walmart and the research you conducted: • Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opp ortunity, explain your rationale. 3 BUS100: INTRODUCTION TO BUSINESS STEP 5: THREATS Based on your own experiences shopping at Target and Walmart and the research you conducted: • Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat, explain your rationale STEP 6: WHO WILL COME OUT AHEAD? Based on your SWOT analysis, do think that Target or Walmart is better positioned over the long term to come out ahead? Why? 4 BUS100: INTRODUCTION TO BUSINESS STEP 7: REAL_WORLD APPLICATION Conduct a SWOT analysis for your company and one of its biggest competitors using the methodology outlined in Steps 2-5. 5 BUS100: INTRODUCTION TO BUSINESS
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Hi there, I have just completed the assignment. Please find attached. It has been nice working with you. 😊

NAME:
INSTUCTOR:
DATE:

ASSIGNMENT 5
COMPETITION – MARKET RESEARCH MANAGER ANALYSIS
DUE DATE: WEEK 10
Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are
fictional.
REAL BUSINESS
As you learned this week, understanding your competition and adjusting your own business accordingly is critical
to a business’s success. A large discount retail store like Target competes not only with other discount retail store
stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping
track of all these competitors is quite a task; that’s why large companies have a team of market researchers
dedicated to managing that research.
YOUR ROLE
This week, you’ll assume the role of a Market Research Manager at Target.
WHAT IS A MARKET RESEARCH MANAGER?
Market Research Managers are responsible for creating and im proving processes for gathering
inform ation on various m arket conditions, competitors, and consumer trends in their companies’
industries. They are typically responsible for m anaging a team of researchers and reporting their findings
to the head of the departm ent. Team s across the company then use these findings to help im prove
products, guide m arketing efforts, and m ore.

As a Market Research Manager, part of your role is to consist...


Anonymous
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