Description
Follow the assignment template which ends with a SWOT Analysis for Walmart. You will take the position of a Market Research Manager
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Explanation & Answer
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NAME:
INSTUCTOR:
DATE:
ASSIGNMENT 5
COMPETITION – MARKET RESEARCH MANAGER ANALYSIS
DUE DATE: WEEK 10
Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are
fictional.
REAL BUSINESS
As you learned this week, understanding your competition and adjusting your own business accordingly is critical
to a business’s success. A large discount retail store like Target competes not only with other discount retail store
stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping
track of all these competitors is quite a task; that’s why large companies have a team of market researchers
dedicated to managing that research.
YOUR ROLE
This week, you’ll assume the role of a Market Research Manager at Target.
WHAT IS A MARKET RESEARCH MANAGER?
Market Research Managers are responsible for creating and im proving processes for gathering
inform ation on various m arket conditions, competitors, and consumer trends in their companies’
industries. They are typically responsible for m anaging a team of researchers and reporting their findings
to the head of the departm ent. Team s across the company then use these findings to help im prove
products, guide m arketing efforts, and m ore.
As a Market Research Manager, part of your role is to consist...