Description
I need you to read the article on that file and answer those questions.
1. Visit Groupon’s website at www.groupon.com. Evaluate the site from the perspective of a subscriber. What benefit would there be for sports fans?
2. Evaluate the site from the perspective of a sports property. What benefits are there for a sport property to use Groupon rather than rely on its own sales force to push ticket sales?
3. What are the advantages of using the Groupon for a sports brand?
4. What are the disadvantages of using the Groupon for a sports brand?
5. What impact do you think the steep discounts will have long term for a sports property?
6. Will fans come to expect such deep discounts? Why or why not?
7. Would Groupon be an effective tool for college sports? Why or why not? For which college sports would Groupon be a good option? For which college sports should Groupon not be used? Justify your responses.
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Explanation & Answer
Attached final. Cheers !!!!
Running head: FINAL EXAM
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Final Exam
Name
Institutional Affiliation
FINAL EXAM
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Final Exam
Question 1
The sports fan is set to benefit from the site as they are set to receive discounts on tickets to a
sport of their choice. Usually, the cost per ticket purchased from the sporting brand is way too
high for most of the sports lovers to meet the cost. The cost of the same tickets at the Groupon
site would go for as low as 20% of the original price. Once sports lovers come together, they can
easily meet the cost.
Question 2
On the one hand, Groupon has a huge following adding up to twenty million people. Hence the
sports property reaches a large number of fun base from the website. On the other hand, they risk
hav...