SCENARIO You have been hired as a software development manager for a large online retail company. You manage a team of developers who maintain the application programming interface (API) used to interact with your company’s e-commerce data. The company currently hosts the API at an offsite data center that houses several servers. The site is fully staffed 24 hours a day to ensure uninterrupted service to your customers. The company API has expanded over the last year, and in turn, data center maintenance and expansion costs have sharply increased. The executive team had tasked the former manager to research cloud-based systems to see if such a migration would solve the growing data center costs (e.g., salaries, updating of servers, real estate). The former manager created an ineffective presentation to communicate the findings to the whole company. You will write a critique explaining how or why the presentation is not appropriate for all employees to see. You will then need to research cloud-based alternatives for the API and determine what kind of technical communication deliverable would be most effective to communicate your findings to each stakeholder audience so they understand how they may be affected. ASSIGNMENT REQUIREMENT: Total 4 word documents - Each document should be 1.5 page or more Document 1: Leadership Deliverables (1.5 Page) Document 2: Employee Deliverables (1.5 Page) Document 3: Customer Deliverables with Graphics (1.5 Page) Document 4: Justification of all the above deliverables (1.5 Page) Part one: Technical Communication Deliverables A. Create a technical communication deliverable for company leadership that explains both the financial and functional advantages of migrating the API from the current data center to a cloud-based system. Steps to success and should include in the paper: (1.5 Page) Focus on your audience’s needs and expectations. What is your purpose? Keep this in mind as you are developing the communication. Decide on a suitable document format given that analysis. Use the data provided in the scenario to deliver the appropriate information (in the appropriate format) for the specific audience. Edit and proofread your document. Document all of the decisions above for use in Part Two of the Task. B. Create a technical communication deliverable for all company employees that summarizes the cloud migration project, the innovative technologies involved, and the plans for informational or training sessions for employees. Steps to success and should include in the paper (1.5 Page) Focus on your audience’s needs and expectations. What is your purpose? Keep this in mind as you are developing the communication. Decide on a suitable document format given that analysis. Use the data provided in the scenario to deliver the appropriate information (in the appropriate format) for the specific audience. Edit and proofread your document. Document all of the decisions above for use in Part Two of the Task. C. Create a technical communication deliverable with graphics that support audience comprehension, for current and potential customers that explains the customer experience benefits that will come from the cloud migration. Steps to success and should include in the paper: (1.5 Page) Focus on your audience’s needs and expectations. Think about your purpose. Decide on a suitable document format given that analysis. Use the data provided in the scenario to deliver the appropriate information (in the appropriate format) for the specific audience. Create graphic(s) focusing on the audience and purpose of the communication. Insert graphic in document. Edit and proofread your document. Document all of the decisions above for use in Part one of the Task. Part Two: Deliverable Justification (1.5 Page) This should be a Word document and all sections of Part Three as single document. Justify how the content, structure, and design principles used in the company leadership deliverable meet the specific needs of the audience. Justify how the content, structure, and design principles used in the company employee deliverable meet the specific needs of the audience. Justify how the content, structure, and design principles used in the customer deliverable meet the specific needs of the audience. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. Demonstrate professional communication in the content and presentation of your submission. Please review the below recordings to complete the assignment https://drive.google.com/file/d/1nE8xHDeMSPX1rXXgO... https://drive.google.com/file/d/1jjR2bGiE4SQ4hrl2V...

For the Marketing Plan Project, you are to select a product or service (publically traded company) and write a marketing plan for it targeting a different audience than any currently promoted audience for the product/service. For example, Pledge furniture polish is targeted to women who like to keep their homes presentable. A little known fact about Pledge is that it’s a great lubricant for windows, door hinges, etc. So an interesting new target for the product could be carpenters. If Pledge were to be marketed to carpenters it may be sold in a different package, through different retailers, at a different price, and with a different promotional plan. Please submit an APA-formatted paper of approximately 8 pages, plus cover sheet and reference page (you should plan on 12-15 sources). Use the following outline. Provide rationale for the approach you are recommending based on information in the textbook and any other sources. Be sure to provide in-text citations as well as references. Outline: 1. Executive Summary (~1 page) – WRITE THIS LAST! a. Synopsis of the plan, including key points of the plan b. Brief information on the product / service you selected and the unique market you plan to target. 2. Environmental Analysis (~.5 pages) a. Marketing environment factors 3. SWOT Analysis (a full page chart) a. Strengths, weaknesses, opportunities and threats – specific to the way you’re modifying targeting the product 4. Marketing Objectives (~.5 page) a. Include hypothetical objectives (sales increase and share increase) 5. Marketing Strategies (~4 pages) a. Target market information (~1 page) i. What is the “typical” target market for this product and what target market have you selected to grow the market for this product? ii. Describe the target you selected – include something on attitudes and behaviors of this group, and provide information on how large the target is. b. Marketing Mix (~3 pages) i. Describe how you would SPECIFICALLY use each of the following elements of the marketing mix: 1. Product (how / if you would modify the product or the packaging of the product for its new purpose / new target) (~.5 page) 2. Price (what you are proposing about any changes to the current pricing the product) (~.5 page) 3. Place / Distribution (Thoughts on where the product would be sold. Come up with at least one place to sell the product based on the new targeting.) (~.5 page) 4. Promotion (What type of promotional activity do you suggest from the promotional mix: advertising, sales promotion, public relations, and promotion. Provide a short paragraph on each.) (~1.5 pages) 6. Marketing Implementation (~.5 page) a. Brief thoughts on the implementation of your plan. You’re not expected to address the marketing department’s organization and responsibilities or timetables (as required in a marketing plan). Instead provide a brief paragraph about any concerns or cautions you have around implementation of the plan you are proposing. 7. Performance Evaluation (~1 page) a. Discuss how you would measure the effectiveness of the plan after implementation. Be as specific as possible.