Description
In preparation for the final assignment, create a comprehensive outline to help structure your paper for creating a strong retail strategy. What will you want to include and detail in the portfolio assignment? Integrate concepts, terms, and theories from the readings and module content. Include at least three references to support your plan.
Explanation & Answer
Attached.
Running Head: PORTFOLIO MILESTONE OUTLINE
Portfolio Milestone Outline
Institution Affiliation
Date:
1
PORTFOLIO MILESTONE OUTLINE
I.
2
Introduction: The retail strategy will utilize the 4Ps of marketing to pursue its
objectives. The 4Ps of marketing will provide a direction for the retail strategy
concerning how it will rejuvenate and restore lackluster sales in the market.
Marketing options to be utilized by the retail strategy will include price, product,
place, and promotion.
II.
Product and service changes to implement: The retail strategy will try to establish the
products desired and demanded by c...
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