CyberSource Name: J.Q. Student Company Background Products and Services: CyberSource provides secure electronic payment, credit card fraud management, verification software and services. Customers: Companies, government agencies, and academic institutions Form of Business: Corporation Headquarters: 1295 Charleston Road, Mountain View, CA Company Background (cont.) Competitive Advantage - Industry leader in development - Experience working with major businesses (CompUSA, Fujitsu, Nike) - Offices internationally - Provides the only services endorsed by Visa Market Research Market Size: $27.5 million of revenue of 2003 Trends: increase in all 3 sectors (Companies, Government Agencies, Academic Institutions) Marketing Mix Products: Secure electronic payment, credit card fraud management, verification software Price: Variable Price depending on specifics of services/products needed Placement/Distribution: Worldwide location, wide range of selection of services and products, Internet, word of mouth, non-store retailing Promotion: Advertisement, word of mouth, PR Global Market Entry Strategy Host country: China Rationale: China has a fast growing economy, an increasingly large middle class that shop online Mode of Entry: Wholly owned subsidiary to maximize profit and control Management Key Executives CEO: William McKiernan CFO: Steve Pellizzer CTO (Chief Technology Officer) Robert Ford VP of Worldwide Sales: George Jathas Director: Richard Scudellari Organizational Structure Departments based on services provided (electronic payment, credit card fraud management, verification and compliance, global payments, reporting and management, professional services, associated services) Headquarters exist around the globe (Mountain View, CA, USA; Reading, RG6, UK; Tokyo, Japan) to serve needs of particular individuals Flat Finances - most recent quarter Revenue: $9.2 million Net Income: $598,000 Stock price as of December 2, 2004 is 7.20 Expected to go up due to new product rollout
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