Oxford Brookes Business School, Oxford Brookes University 1 Assessment Task 2: Individual report Individual assignment (2,000 words), worth 80% of the final mark. Write a business report entitled: “A comparative e-Business study of (one of the following pairs of organisations): Touva and iZettle Uber Eats and Sniph Gymshark and Fitbit Hello Fresh and Warby Parker” Your report will answer the following questions using appropriate models, frameworks and theories: I. What are the key digital technologies that the two companies use to generate business and customer value? II. How do these technologies support the business models and competitive strategies deployed by the companies? III. What key business operations and activities are involved here and how are these enabled by these technologies? How effective are the companies in doing these? Your answer should include analysis of digital technology use for: a. Marketing and communications (including use of Web pages, social media and mobile applications) b. Inter-firm collaboration and supply chain management c. The role of technology in enabling business flexibility (in terms of working practices, engagement with customers and partners and ability to innovate) IV. Given the above, what are the main similarities and differences between the two companies? What can each company learn from the other? V. Drawing on your answer to (iv) and your knowledge of e-Business, what recommendations would you make for each company in order to improve its digital strategies and operations? Oxford Brookes Business School, Oxford Brookes University 2 Marking rubric Name: Mark: /100 (80% of overall mark) Report (see also Assessment Criteria Grid – last page of Module Guide) Marking criteria - Quality of coverage of: Mark 1. Analysis of each company’s digital technologies and their role in creating business and customer value – including how this supports their business models and competitive strategy (i,ii) 2. Discussion and evaluation of digital technology support for business operations and activities (iii) 3. Assessment of similarities and contrasts between the companies in question, including the key lessons from this (iv) 4. Recommendations for each company and general awareness of e-Business issues (v) 5. Presentation and use of references, including report format and structure Weighting 25% 25% 20% 20% 10% Comments: Requirements and tips  Apply academic theories and frameworks and correctly reference them.  Provide evidence, for example by using screenshots or references to the companies’ internal publications (including their websites) or external publications (newspaper and journal articles, Mintel reports, etc).  Make good use of the library and online search facilities to find as much information about the organisation as you can. Make sure you distinguish between reliable and unreliable sources, and make sure you reference properly. Don’t just copy sections from your sources, but use the material to support your own analysis.  Be creative in the form of additional reading: interesting approaches and novel angles are encouraged and rewarded.  Make sure you concentrate on the Digital/e-Business aspects, and don’t write a report that is too generic.  The report should be analytical and comparative, rather than descriptive and/or simply discussing each organisation in turn.  Be careful to avoid plagiarism (of other people’s work and published resources) and collusion with other students. Reports that are very similar (where students have worked too closely together) will be referred to the Academic Conduct Officer. Because you will be submitting via Turnitin, all reports will be compared against those of other students and with content in other publications and on the Internet. Oxford Brookes Business School, Oxford Brookes University 3 Submission and deadline The deadline for this work is 13:00 (midday) on Friday 14 December 2018. You should submit your work electronically via the Turnitin link on the e-Business Moodle page (this will be visible nearer the time). Bear in mind the following in submitting your work: - Late work (after the deadline) will normally receive zero, unless you have very good reason. - You will need to allow time for your report to upload to Moodle and for it to be run though Turnitin. Other students will be doing this that day, so you can expect the system to slow down as midday approaches. Late submission due to such problems is not an acceptable reason for being late. - Where you are submitting late because of mitigating circumstances (MCs), this will need to be approved in advance. - The module leader can only approve an extension of one week and this can only be for circumstances that are beyond your control, could not have been anticipated and affected your preparation in the period running up to submission. For requests for longer extensions, you will need to apply to the MCs panel via PIP. - Make sure you keep backups of your work on different media, as technical failures, file corruptions and equipment loss cannot be used as excuses for late submission, nor do they qualify for MC purposes. Word count and format - 2,000 words maximum – you must include a word count at the end of your report. (Remember, we can run a word count and check!) - Use a business report format, numbering your sections (and any subsections). Please use Arial 11 for the main report text, using at least 1.5 spacing, and save your report in PDF. - There is NO 10% rule on the word count. However, if you have many references in your report (and only because of this), you can go slightly over (e.g. by 20-30 words). - The 2,000 words exclude your contents page and list of references, but... - Other diagrams, screenshots or graphics are excluded from the word count – as long as they are ‘graphical’ and not too wordy. In other words, please don’t use diagrams to get around the word count! - Make sure your report is anonymous and does not mention your name or student ID anywhere in the title page, headers or contents. The file name should similarly be anonymous. Screenshots and graphics in your report should also not identify you.
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