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1. Watch any 2.5 hours - provide start and end times
2. Write 1 page summary of what you watched
3. Write 1 page of how what you watched will influence your practice as a social worker
4. Write 1 page reflection of your personal opinion of what you watched
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BUS 622 Ashford University Week 5 Marketing Communications Discussion
The promotion (P) of the marketing mix includes advertising, public relations, sales promotion, personal selling, and dire ...
BUS 622 Ashford University Week 5 Marketing Communications Discussion
The promotion (P) of the marketing mix includes advertising, public relations, sales promotion, personal selling, and direct marketing. When a company embraces integrated marketing communications, it recognizes that the various elements of a company’s communication strategy must be carefully coordinated.
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Determine four major difficulties that can compromise an organization’s attempt to communicate with customers in any location. Provide examples.
Some global marketers believe in a “one world, one voice” approach to global advertising worldwide, which simply means people everywhere want the same products for the same reason. Other global marketers believe in a localized approach and are skeptical of the global-village argument and they assert that consumers still differ from country to country, and advertise to their respective countries.
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Public Relations:
Public Relations (PR) “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Review the Toyota Crisis article carefully and search the web for more information needed to understand their case of PR.
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On the other hand, an activity statement or income statement will show the financial position of an organization over a longer period of time—for example, an entire month, quarter, or year (Finkler, Smith, & Calabrese, 2020).You will explore these types of statements and apply your new knowledge to the health care administration field. You will analyze specific financial statements and think about the financial health of an organization based on the statements provided. You will have several opportunities to practice your analytical skills within this assessment by exploring the concept of ratio analysis. Ratio analysis is one more way that both internal and external stakeholders can increase understanding of the financial position of an organization. Ratio analysis compares financial statement data to provide another view that may then be benchmarked, or compared, to other organizations. Some common ratio types include common size ratios, liquidity ratios, asset turnover ratios, and leverage or coverage ratios (Finkler, Smith, & Calabrese, 2020).Additionally, it is important to support your analysis with reference to relevant literature. While it is appropriate to use your textbook as part of that support, your paper should reference at least three outside articles in addition to your textbook.Demonstration of ProficiencyBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Explain the importance of reporting in health care.Explain the financial position of Vila Health by comparing assets and liabilities.Explain the financial position of Vila Health compared to previous years.Explain how accounts receivable changed from previous years. Competency 2: Develop a departmental budget.Analyze the financial obligations of Vila Health for the upcoming year.Analyze patient revenue compared to previous years for Vila Health.Analyze the salary and benefits compared to total expenses and the implications of this line item on the financial health of Vila Health.Competency 3: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and consistent with the expectations for health care professionals.Communicate in a clear and logical manner and without grammatical errors, following APA standards.ReferenceFinkler, S. A., Smith, D. L., & Calabrese, T. D. (2020). Financial management for public, health, and not-for-profit organizations (6th ed.). Thousand Oaks, CA: CQ Press.InstructionsThis assessment has two main parts.Analysis of the Balance SheetRelevant scoring guide criteria:Explain the financial position of Vila Health by comparing assets and liabilities.Explain the financial position of Vila Health compared to previous years.Explain how accounts receivable changed from previous years.Analyze the financial obligations of Vila Health for the upcoming year.Communicate in a clear and logical manner and without grammatical errors, following APA standards.This part of the assessment will focus on analyzing the balance sheet for St. Anthony Medical Center.Some questions to consider that may help you organize your analysis are:Do assets exceed liabilities?What does this tell you about the financial position of St. Anthony Medical Center?How has the financial position of St. Anthony Medical Center changed since last year?How has it changed since the year prior?How have the accounts receivable changed from previous years and what does this tell you?Using the balance sheet, what financial obligations does St. Anthony Medical Center need to consider in the upcoming year?The goal of this analysis is to create an accurate picture of the financial trends for St. Anthony Medical Center, its current financial obligations, and how the upcoming fiscal year projects in light of this information.Analysis of the Income StatementRelevant scoring guide criteria:Analyze patient revenue compared to previous years for Vila Health.Analyze the salary and benefits compared to total expenses and the implications of this line item on the financial health of Vila Health.Communicate in a clear and logical manner and without grammatical errors, following APA standards.This part of the assessment will focus on analyzing the income statement for St. Anthony Medical Center.Some questions to consider that may help you organize your analysis are:Has patient revenue increased or decreased from previous years?What could this indicate about the financial position of St. Anthony Medical Center?What percentage of total expenses is due to salary and benefits?Why is this important to consider?The goal of this analysis is to create an accurate picture of trends in patient revenue and staff compensation are tied to the overall financial health of St. Anthony Medical Center.Additional Submission RequirementsYour assessment should meet the following requirements:Structure: Include a title page and reference page when submitting your assessment.Length: 4–6 double-spaced pages. References: Cite at least four current scholarly or professional resources.Your textbook can be one of the four.Format: Use current APA style for references and citations.You may wish to refer to the following APA resources to help with your structure, formatting, and style:APA Style and Format.APA Style Paper Tutorial [DOCX]APA Style Paper Template [DOCX].Font and font size: Times New Roman, 12 point.
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