Final project Section 4: Target Audience Rationale and Market Research ,Section5 conclusion

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Description

The whole information of section1-section3 is attached below. The section4-section5 is the parts of analysis.

The link of results of my survey: https://www.surveymonkey.com/results/SM-KL3B2GPDV/

notes: I also attach a sample essay for this project.

Section 4: Target Audience Rationale & Market Research

◦ How do your marketing objective and market research survey data support the selection of your target audience?

◦ Describe how you conducted your market research using your questionnaire:

▪ How did you determine your survey questions, the distribution method, and what was the response rate.

▪ Report your tabulated survey data and your analysis of the data including charts/graphs as appropriate.

▪ Describe how your survey data supports your marketing objective.

Section 5:Conclusions and recommendations

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Explanation & Answer

Hello buddy, kindly find your paper attached below. Let me know what you think. Thank you

Section 1: Situation Analysis
- Industry: Pro Care is a website that focuses on skin care. Skin care products are important
products in the beauty industry, and its development has a huge impact on the
beauty industry. Nowadays, as goods for everyday consumption, skin care
products have become an indispensable part of the public life. With the
improvement of consumption levels, healthy skin care has become a necessity for
most consumers' daily lives. As consumers become more and more mature, their
preferences for product use, composition and brand positioning are further
subdivided. The concepts of whitening, freckle, anti-aging, moisturizing,
sunscreen, and hydration will be increasingly recognized by consumers.

- Competition: Brief Description:
Pro Care is a website that takes aim to skin care. It provides professional analysis for everyone’s
skin, and it also recommending and selling skin care products. When the customers register the
personal account on Pro Care, they should complete the survey online. Pro care gives choices
that fit the skin problems of different customers, which is based on the information of gender,
age and skin quality.
Product Form competition:
It is a skin care and beauty online store that provides personal skin analysis and selling skin care
products. (Skin Care By Alana, Olay with skin analysis)
Product Category competition:
Sephora
Ulta Beauty
Beautylish
Sasa
Generic competition:
Nordstrom
Macy’s
Neiman Marcus
Budget competition:
Amazon
Alibaba (a top e-commerce company)
Otto

- Company: Pro Care is a website that focuses on skin care. It selling skin care products, which
are face care, body care and hair care products of various brands. The biggest
feature is that the customers can get personal skincare analysis based on the
information that they provide on the website of Pro Care. Pro Care
recommends and sells the products that fit the skin problems of different
customers. According to the personal data and skin quality survey report
provided by the customer online, the skin care products are automatically
recommended based on the information of gender, age and skin quality.

- Product/service: Pro Care provides skin care products and service of personal skin analysis. It
provides professional analysis for everyone’s skin, and it also recommending
and selling skin care products. When the customers register the personal

account on Pro Care, they should complete the survey online. Pro care gives
choices that fit the skin problems of different customers, which is based on the
information of gender, age and skin quality.

Section 2: Marketing Objective
- Create brand advocacy through various channels like social media to do the advertisement.
1-year goal: The number of online consumers achieve 90,000.
2-year goal: The number of online consumers achieve 180,000
3-year goal: Operate stores in the main cities in the US. (New York City, Los Angeles, San
Francisco, Boston, Washington DC, etc)
- Content Managing: Diversification and Personalization.
Diversification: Male and Female; Age groups (18-25, 25-45, 45-65, 65+)
Personalization: Skin types (oily skin, normal skin, dry skin; sensitive or not).
To sign up an personal account on the website of Pro Care, the customers should choose
their gender and age, as well as completing the survey of skin quality.
- Raise the brand awareness: promotion and advertising. (Inviting the fashion and beauty
bloggers to recommend Pro Care, website advertisement, etc)
- Keep in touch with old customers; always remind them to pay attention to the skin condition.
Update the skin quality when the skin conditions change. Target to the potential customers.
- Hiring outstanding talents to ensure the stabilization and development of the corporation.
● Demographics:
- Age: 14+
- Gender: both male and female
- Race & national origin: no limitations
- Education level: no limitations
- Income: $10,000 +
- Marital status: no specific requirements
- Occupation: no limitations
● Infographics:
- Pay attention to self-appearance
- Know the importance of skin health
- Be afraid of aging
- Enjoy life and pursue fashion
The target audiences groups are huge since skin care is important for various age groups. Skin is
not something outside of the body, but an important part of everyone's body. With the
development of the social economy, people's livi...


Anonymous
Just what I was looking for! Super helpful.

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