Unit VII - Research the different ways that managers and leaders use communication to guide their organizations.

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timer Asked: Dec 28th, 2018

Question description

For this assignment, you will research the different ways that managers and leaders use communication to guide their organizations.

Feel free to use the same organization you researched for the Unit VI Case Study. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched the organization in Unit VI. You can use the same sources for both assignments, if applicable.

Find an instance where the organizational leader communicates directly with his or her employees, investors, or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you believe that it is the same type of message that a manager would send? Why, or why not?

Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the two types of communication styles in your assignment.

Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an audience of employees, investors, and the general public. Cook uses multiple channels to communicate with the audience, including a live face-to-face discussion, live streaming of the discussion, and a recorded video. For the assignment, you would view one of the events, analyze Cook’s message and the effectiveness of the channels, and discuss the potential for feedback. Analyze whether or not the message is an effective example of leadership. Explain whether or not you believe a manager could, or should, use the same types of channels to relay a message. Would it be effective?

Note: You do not need to use Apple for this assignment. It is provided as an example only.

Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length, not including the title and reference pages. Content, organization, and grammar/mechanics will be evaluated.

(I have attached Unit VI case study I submitted, in case it is easier to work from as indicated here in the instructions - Valerie)

Communication Strategies 1 Communication Strategies Columbia Southern University Valerie Lovato Communication Strategies 2 Introduction Tesla is an automotive company that manufactures electric cars and the manufacture of solar panels. It is characterized by excellent communication skills both internally and externally. Mangram discusses how innovative communication processes have helped Tesla Inc resolve the issue of marketing strategies for their products through good choice of communication skills. Mangram that shows how innovative the company is when it comes to communication skills. The proof of this is an online survey that was done to show the most talked about companies online and Tesla was in the third position, after Audi and BMW, (Mangram, 2012). This just goes to show how much the company has taken the online platform to communicate effectively with all stakeholders, which shows that the internal communication skills are great too. The second reason why Mangram holds that position is that by taking advantage of the current surveys of the biggest markets available for the company online, they have been able to expand their company into other countries, hence expanding the business and its profitability. After realizing that Germany offered a very big market for electric cars after the United States, the company started a manufacturing plant there. This plant opened doors for them to expand to other parts of Europe, (Mangram, 2012). This would not be possible if the company did not maintain a good communication strategy, especially with the market. The third reason why Mangram holds that Tesla Inc has excellent communications strategy is that of the free work environment its employees have. This environment gives them a chance to deliver to their full potential without fear or holding back. The success of the sales of the company is impossible without a satisfied workforce behind it and this is going to be well analyzed in the paper below. Communication Strategies 3 Analysis of the Communication Strategy The communication strategies used by different organizations are well reflected in the success levels of the different organizations. Tesla Inc is a company that uses good communication strategies and this is evident in how successful the company is. The company has a policy of open communication in the company, (Mangram, 2012). The employees are always free to air their true opinions and suggestions to the company, and they are addressed with all seriousness. The employees feel like their opinions are respected and they are valued by the company. It is no wonder the employee satisfaction rate in the company is very high, with most of them saying, ‘there is nowhere else they would rather be’. When it comes to other stakeholders in the company like the customers and the public, the company also communicates openly to them. They have a very active twitter account where they explain what is going on in the company freely. The CEO, Elon Musk uses his account to allow free communication about the company affairs with the customers and the public. The communication is free to the extent the company does not hide the failures that may have happened, (Mangram, 2012). Elon Musk openly explained the catching fire of Model S to the public, promising that the fault would be found and corrected and it was. The communication strategy of the company is also inclusive. All stakeholders are involved in the decision-making process of the company. This allows them to feel like they are an important part of the organization and they feel appreciated as well. The online platform given to the customers to air their views and suggestions makes them feel like they are part of the company. This is why the online market of the company keeps improving and this translates to increased sales and revenue. This case led to the increase in the market from the United States to Germany and other countries in Europe and now China as well. Communication Strategies 4 The third element of the communication strategy at Tesla is that it is results-driven. The company is always aiming at providing top quality electric cars to their clients, making many sales, treating their customers in the best way possible, achieving the highest level of customer satisfaction, making and most of all, making ensuring environmental conservation. This is why the company is always looking for innovative ways to manufacture and ways to make the company better. The manufacture of electric cars was a strategy that was introduced by Tesla and perfected by the company better than any other company then. Today, other players may have entered the field but Tesla still remains the pioneer. The communication strategy uses the four levels of sales. Initially, the company provides information about them to their clients. This is done on digital platforms like Twitter Facebook, personal emails when the clients ask for it or on their company website. The company then provides a good customer experience by giving them a platform to ask questions or give feedback, which is responded to immediately, even by the CEO, Elon. They also solve problems that are current. The use of fossil fuels has had its impacts on environmental pollution and Tesla Inc aims at reducing this by using more environmental-friendly emery, electricity. This information offered to people is also insightful and people start viewing environmental conservation as a serious plea, where it starts with individuals and is a call for all. The company uses the digital platform for communication a lot, as compared to other platforms. This could potentially present a problem in that such a platform uses the word of mouth to pass information. It is fast and cost-effective, which are good, but the same speed could pass on negative information on the company. Damage can be done very fast before the legal team has time to work out a strategy, (Sweeney, et al., 2010). This is why the management should put strict measures of filtering information that is shared online and controlling it as well. Communication Strategies 5 This would ensure no bad press can lead to irreparable destruction of the company before anyone has a chance to do anything about it. Integration Techniques I currently work at the Mitsubishi Car company. The company is not doing very well currently and it is because of the communication skills in use. Mitsubishi can rectify this starting with having an inclusive communications channel, (Sweeney, et al., 2010). This way, all the stakeholders will be included in the decision-making process of the company, which will make them feel included and valued. The employees then offer their best potential at work and produce top-quality services which in turn make the clients impressed and the sales go up. In addition to this, the company cab adopts a results-oriented strategy. This way, the company will be focused on achieving set targets like making quality products, maintaining good customer and employee relations, and achieving target sales. All of these lead to the overall success of the company and it can become a top brand again. Conclusion The difference between successful companies and unsuccessful companies lies in the communication strategy they choose. The communication strategies chosen should be inclusive, open, results-oriented and multi-channeled. They lead to an organization with customer and employee satisfaction and progressive ones too. This is why Tesla Inc is a successful electric car company. Communication Strategies 6 References Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312. Sweeney, E., & Hua, Z. (2010). Accommodating toward your audience: Do native speakers of English know how to accommodate their communication strategies toward nonnative speakers of English. The Journal of Business Communication (1973), 47(4), 477-504.

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