Chapter 7:  Module Three has covered some of the ways that social pressure influences our actions. We are all prone to behavioral changes through compliance, obedience, or persuasive principles. We follow the rules of our society (both legally enforceable ones as well as those that are just informally polite), sometimes with little awareness of why we do what we do. But once in a while, something odd happens, and we intentionally or unintentionally break these rules. Last week, you had your second assignment due in which you broke these rules, or the norms of our society. I always have fun reading these norm-breaking assignments, so today I want you and your group to reflect on both chapter six and chapter seven to better understand your thoughts and feeling about your norm violation. Yup, this is an easy discussion, because you’ve already done this assignment!  In essence, give a summarized version of your break-a-norm assignment to your fellow group members! See who was the most creative in your group! Summarize what norm you broke and how it made you feel. Here is where the discussion version differs, though: Using the concepts you learned in chapters six and seven, talk about at least TWO key social psychological principles that influenced your behavior: norms, role-playing, conformity / nonconformity, normative social influence, cognitive dissonance, self-monitoring, etc. (the list goes on, but make sure you talk about at least TWO things in your initial comment!) Define the principle before showing how it applies to your norm violation.In your follow-up comment, explain how AT LEAST ONE additional social psych factor applies to a different group member’s norm violation (that is, one that they didn’t list among their two but that you feel also applies). Make sure to define that social psych concept as well before showing how it applies.

Task 5 In this week’s Task you will explore social influence. Read from your textbook pages 15-17 and chapter 16 of Together: The Science of Social Psychology. Think about how conformity, compliance, and obedience differ. Watch these videos and think about why they are appealing: ·         Play Video ·         Play Video ·         Play Video ·         Play Video Advertisements can be very persuasive as we’ve just seen. Research and choose an advertisement that appeals to customers’ sense of wanting to belong to a group OR one that appeals to customers who want to be recognized as an individual. Submit this commercial (or link to the commercial) along with a 300-500 word essay answering the following questions: What is more appealing to consumers, belonging to a group or being an individual? Why? How does the commercial you chose illustrate this?