Written Assignment 3 – Target markets, positioning & customer behavior Overview: For this second assignment, pick a health services organization ( Johns Hopkins Hospital )of your choice and conduct an analysis of its target markets, how it is positioned in the marketplace, and what kind of behaviors its customers exhibit when selecting their services. This includes topics covered in Weeks 3 and 4. Your research can include your own experiences with the organization, experiences of friends or relatives, the organization’s website, a visit to the organization (if possible), websites of competitors, library research on the service category, any notes from the overview and readings for Weeks 3 and 4, and any other place you think you can find information to provide depth to your analysis.After completing your research, prepare your Written Assignment 2 intermediate deliverables (relevant submission folders are in the sub-modules) as directed by the general guidelines for written assignments in the syllabus, project descriptions, by answering each of the following questions in turn:Name and describe the health service organization.Describe its primary target market in terms of the segmentation variables presented in the Week 4 Overview. You can use the PRIZM system or describe it yourself. What kind of behaviors do its patients/clients exhibit when making a decision to use the organization’s services? Might want to refer to the Health Service Model. What do you think is the organization’s value proposition? Use the generic value propositions outlined in the Week 4 Overview.Describe the organization’s primary competitors. If possible, prepare a positioning map using two variables important to the patients/clients of the organization. Based on your competitive analysis, what do you is the organization’s competitive position? What recommendations would you make for changes to the organization’s target market, services or competitive position and why?

3-4 - slide PowerPoint please(3 will be fine)There are some different forms of arguments that could be made, as follows: Categorical Arguments: An assertion that there is 1 of 4 relationships between X and Y. You could show these 4 forms as follows: All Xs are Ys. Example: All mice are mammals. No Xs are Ys. Example: No mice are mammals. Some Xs are Ys. Example: Some mice are mammals. Some Xs are not Ys. Example: Some mice are not mammals. Predictive Arguments: A case is made for anticipating or predicting events based on the characteristics of a category (X or Y) or based on the relationship between X and Y. Some sample arguments are below (the combination of X and Y is not represented). All Xs have this characteristic, behave this way, or are in this state. Therefore, I predict __ about X. Example: All mice eat cheese. Therefore, the cheese on the table will be eaten by the mouse on the table. All Ys have this characteristic, behave this way, or are in this state. Therefore, I predict __ about Y. Example: All cheese will be eaten by mice. Therefore, the cheese on the table will be eaten by the mouse on the table. Some Xs have this characteristic, behave this way, or are in this state. Therefore, I predict __ about X. Example: Some gray mice eat cheese. Therefore, the cheese on the table may be eaten by the gray mouse on the table. Some Ys have this characteristic, behave this way, or are in this state. Therefore, I predict __ about Y. Example: Some yellow cheeses are desired by mice. Therefore, the yellow cheese on the table may eaten by the mouse on the table. No Xs have this characteristic, behave this way, or are in this state. Therefore, I predict __ about X. Example: No mice have been found to have 2 tails in this region. Therefore, the mouse in this region will have 1 tail. No Ys have this characteristic, behave this way, or are in this state. Therefore, I predict __ about Y. Example: No ballots were left uncounted. Therefore, the voting system should be fair and equitable. Change Arguments: A case can be made that something is different in the characteristics (or state) of X and/or Y between 2 or more observations made at different times. A change argument is simply a comparison of before and after and any differences that are noted from the first observation to the subsequent observations. When making a case for observed change, then you would typically use a different form of argument (categorical or predictive) to explain why that change occurred. Example: At observation 1, all Xs had this characteristic (or were in this state). At observation 2, all Xs do not have this characteristic (or were not in this state). Therefore, X no longer possesses this characteristic (or is no longer in this state). Imagine that you now have to present your solution to your retail store client. You need to make a formal presentation to a group of stakeholders, and you need to be prepared to answer their questions. Create a PowerPoint presentation in which you provide the following: In the notes pages of each slide and based on the context of the information on that slide, provide a narrative of 2–3 paragraphs of your rationale for the solution to the problem that is described in the IP. On each slide, identify the type(s) of argument(s) that you are making for the problem presented in the unit IP and the evidence that you have to support the argument(s)