Description
- Submitting a text entry box, a website url, a media recording, or a file upload
Mass Media Presentation
Objective
Business has moved pass its’ traditional role of selling products and service through conventional advertising and has joined the world of Social Media, Blogs and Internet Marketing. The project is intended to provide the student with a basic knowledge of mass media available for Business in the market place today.
The Project
The CEO (Dana P Fitch) of your company wants to move into the world of the Internet and it will be your job to research and come up with a viable means to do exactly that. Your task is to present a Business proposal presentation as to how your company can use the Internet through such media as Social Networks and Blogs.
The Assignment
- You may use either a real or fictitious business from one of these industries Finance, Service or Production (i.e. Morgan Stanly, Dunkin Donuts , GM).
- Once you have made your selection start researching for the media and services available for your company to enter the cyber world. Examine Social Media, Blogs Internet Marking Resources. Remember this is a great time to use your imagination. So go for it! There is one stipulation the media sources must be real, so you will have to provide URLs as references.
- Once you have completed your research put together a Business PowerPoint presentation to be given to the CEO and Stakeholders (Dana and the class). This will be accomplished by uploading to CANVVAS a PDF of the sides, presentation script, and outline notes. The presentation should highlight what media and services is best for your company to enter the market. Your grade will be based on the depth of research and the quality of your proposal.
Rudiments for Presentation
- 8 to 10 slides (50 points)
- Presentation Script of your talking points (50 points)
- Outline notes used in building the presentation (50 points)
- All Internet media must real and references i.e. ULRs (50 points)
Explanation & Answer
Attached.
1
Running head: BUSINESS COMMUNICATION
Business Communication
Student’s Name
Institution Affiliation
Date
2
BUSINESS COMMUNICATION
Presentation outline
Slide 1: cover page
Slide 2: Introduction
•
The world has become a global village due to the increased access and use of the internet.
•
This has created a platform for businesses to reach more potential customers without time
and geographic limitations
•
In this assignment I will discuss Dunkin Donuts company, and give a proposal on how it
can enter into the cyber world.
Slide 3: description of Dunkin Donuts company
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Based in Canton Massachusetts, Dunkin Donuts is one of America’s favorite coffee and
baked goods chain.
•
It is a multinational quick service chain restaurant, that serves product such as hot drinks,
iced drinks, bakery and snacks, sandwiches and wraps, donuts and frozen drinks among
others.
Slide 4: Media and services available for the company in the cyber space.
•
Factors to consider when selecting the best platform to use are discussed.
Slide 5: Media and services available for the company in the cyber space.
•
The most appropriate tools to use are discussed, and the specific ones are Social Media,
Blogs and websites.
3
BUSINESS COMMUNICATION
Slide 6 and 7: social media is discussed, its benefits to the company and how the company can
incorporate and utilize it.
Slide 8: Blogs are discussed and how their incorporation to the company will help improve the
sales. the slide describes how blogs can be used in marketing and how this impacts the company.
Slide 9: websites are discussed, how the are used in marketing and how they will benefit the
organization.
Slide 10: conclusion
Slide 11: References.
BUSINESS
COMMUNICA
TION
STUDENT’S NAME
INSTITUTION AFFILIATION
DATE
INTRODUCTION
– The world has become a global village due to the increased access and use of the
internet.
– This has created a platform for businesses to reach more potential customers
without time and geographic limitations (Mathews, et al 2016).
– Companies have therefore shifted from using the traditional conventional methods
of marketing to internet marketing.
– Internet marketing, also known as online marketing can be defined as promoting
goods and services over the internet where tools that help drive traffic, leads and
sales are available.
– In this assignment I will discuss Dunkin Donuts company, and give a proposal on how
it can enter into the cyber world.
Dunkin Donuts
– Based in Canton Massachusetts, Dunkin Donuts is one of America’s favorite
coffee and baked goods chain.
– It is a multinational quick service chain restaurant, that serves product such as
hot drinks, iced drinks, bakery and snacks, sandwiches and wraps, donuts and
frozen drinks among others (Strauss, et al 2016).
– Although it has gained its success from using the convectional methods of
advertising, incorporating the internet marketing will not only increase the
number of new customers but also ensure that the already existing customers
are retained.
MEDIA AND SERVICES AVAILABLE
FOR THE COMPANY IN THE CYBER
SPACE.
– Getting into the cyber space is an easy task as since there are numerous platforms that are
available and that can effectively be used to market the company.
– There are however several factors to consider when choosing the online platform to use.
– These factors include;
– The support, meaning that there is a team readily available to address needs when they arise.
– Scalability, meaning that the platform should have a visible growth in the future.
– Consider the testimonials, which are often reflected in the reviews of the platform.
– It is also important to consider the set up and integration of the platform.
– It is als...
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