1/11/2019 Assessment 6 – BUS-FP4015 - Fall 2018 - Section 01 Assessment 6 Strategy Evaluation Report Details Attempt 1 Available Tutorials Support Attempt 2 Log Out Felicia Smith 2 Attempt 3 Overview Write a 300-word strategy evaluation report on a chosen company. Research from the Internet and from printed information can enhance strategy evaluation. Competitors' performance information can help bring perspective to an organization's performance evaluation. It is also important to look at changes, externally and internally, as an indicator for the need to modify strategy. By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria: Competency 1: Evaluate key elements of the strategic planning process. Identify strategic information on competitors using appropriate research. Recommend strategies based on strategy evaluation research. Competency 3: Apply a sequential process for developing and implementing strategies, goals, objectives, and tactics as part of the strategic plan implementation. Identify new strengths and weaknesses and opportunities and threats. Interpret the effectiveness of a company's strategies. Competency Map Use this online tool to track your performance and progress through your course. CHECK YOUR PROGRESS SHOW LESS  Context A strategy evaluation framework can help achieve annual and long-term objectives. Evaluation allows an organization to use internal strengths and to capitalize on external opportunities as they surface, defending against market shifts and correcting internal weaknesses before they become a problem. Successful organizations formulate, implement, and evaluate strategies intentionally and continually evaluate their strategic position—shaping their future intentionally as opposed to being shaped by external forces. Strategic management allows an organization to make effective decisions, execute those decisions efficiently, and take corrective action. The key to effective strategy evaluation is the integration of intuition and analysis. Strategic management is first a people process and a mechanism for fostering organizational communication. The planning process is more important than the written plan. In fact, the written plan is only a snapshot and because of the rapid rate of change, leaders must plan continuously. Strategic management also includes formulating, implementing, and evaluating organization-wide decisions that enable an organization to achieve its objectives (David, 2014). Formulation includes the organization's mission, https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_141765_1&content_id=_6745139_1&mode=reset 1/3 1/11/2019 Assessment 6 – BUS-FP4015 - Fall 2018 - Section 01 internal and external assessments, and the establishment of strategies. Implementation includes the creation of Support Log Out Felicia and Smith 2 short-term objectives and allocation of resources Tutorials to achieve strategies. Evaluation reviews performance recommends corrective action. There are many benefits to strategic planning, including financial and competitive sustainability in a global market. Globalization, e-commerce, and attention to the environment have become important strategic concerns. Engaging employees in the strategic management process can facilitate the implementation of a well-planned strategy and enhance competitive advantage. Through this course, you have learned about the importance of mission and involvement in a sequential planning process. Reference David, F. R. (2014). Strategic management: A competitive advantage approach, concepts & cases (15th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. SHOW LESS  Questions to Consider To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community. Consider market segmentation and product positioning as a strategy-implementation tool. Consider the nature of research and development in strategy implementation. Resources Suggested Resources The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom. Library Resources The following e-books or articles from the Capella University Library are linked directly in this course: Tovstiga, G. (2011). Strategy in practice: A practitioner's guide to strategic thinking. Hoboken, NJ: Wiley. Course Library Guide A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the BUS-FP4015 – Strategic Planning and Implementation Library Guide to help direct your research. Bookstore Resources The resources listed below are relevant to the topics and assessments in this course and are not required. These resources are available from the Capella University Bookstore. When searching the bookstore, be sure to look for the Course ID with the specific –FP (FlexPath) course designation. David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts & cases (16th ed.). Boston, MA: Pearson. SHOW LESS  Assessment Instructions https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_141765_1&content_id=_6745139_1&mode=reset 2/3 1/11/2019 Assessment 6 – BUS-FP4015 - Fall 2018 - Section 01 Preparation Tutorials Support Felicia Smith Log Out 2 Select an organization to analyze. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. Deliverable Complete the following: Use the Capella library and the Internet to locate three articles written in the last six months, or as current as possible, about the industry of your selected organization. Consider the following questions as you do your research: What new opportunities and threats, or strengths and weaknesses seem to be emerging in this industry? Do you feel that your selected organization is using effective strategies? What recommendations would you offer? Write a 300-word document titled "Strategy Evaluation Report" in which you include the following: Summarize your organization's strategy and performance in the current year. Identify strategic information about your organization's competitors. Identify new opportunities, threats, strengths, and weaknesses that seem to be emerging in the selected organization's industry. Interpret the effectiveness of your company's strategies. Recommend strategies based on strategy evaluation research. Use APA-formatted in-text citations for information you take from the articles, and provide complete references for all articles. Additional Requirements Written communication: Written communication is free of errors that detract from the overall message. APA formatting: Ensure that resources and citations are formatted according to APA (6th edition) style and formatting. Number of resources: Include a minimum of three current articles. Required length: The body of your document should be 300 words. Font and font size: Times New Roman, 12 point. Strategy Evaluation Report Scoring Guide Use the scoring guide to enhance your learning. VIEW SCORING GUIDE How to use the scoring guide SUBMIT ASSESSMENT This button will take you to the next available assessment attempt tab, where you will be able to submit your assessment. https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_141765_1&content_id=_6745139_1&mode=reset 3/3 1/11/2019 Strategy Evaluation Report Scoring Guide Strategy Evaluation Report Scoring Guide CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED Identify strategic information on competitors using appropriate research. Does not identify strategic information on competitors using appropriate research. Lists strategic information on competitors using appropriate research. Identifies strategic information on competitors using appropriate research. Evaluates strategic information on competitors using appropriate research. Identify new strengths and weaknesses and opportunities and threats. Does not identify new strengths and weaknesses and opportunities and threats. Discusses new strengths and weaknesses and opportunities and threats. Identifies new strengths and weaknesses and opportunities and threats. Evaluates new strengths and weaknesses and opportunities and threats. Interpret the effectiveness of a company’s strategies Does not interpret the effectiveness of a company’s strategies. Reviews the effectiveness of a company’s strategies. Interprets the Evaluates the effectiveness of a effectiveness of a company’s strategies. company’s strategies. Recommend strategies based on strategy evaluation research. Does not recommend strategies based on strategy evaluation research. Lists strategies based on strategy evaluation research. Recommends strategies based on strategy evaluation research. Analyzes recommended strategies based on strategy evaluation research. https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP4015/170700/Scoring_Guides/u06a1_scoring_guide.html 1/1
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