Southwest Airlines

User Generated

urngure1023

Business Finance

ashford university

Description

Prior to completing this assignment, review Chapter 2, section 2.1 in your Constellation textbook and read the article Answer 4 Questions to Get a Great Mission Statement (Links to an external site.)Links to an external site. (Hull, 2013), being sure to review this Fortune 500 Mission Statements (Links to an external site.)Links to an external site. Now, turning to the company you selected, research and find the company’s mission statement. Then,

  • State how the mission statement provides guidance for the company’s organizational activities.
  • Evaluate the company’s mission statement per each of the four questions posed in the Hull article as well as your assigned readings for the week.
  • Rate the company according to the 5 star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.
  • Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.

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Explanation & Answer

Attached.

Running head: MISSION STATEMENT

1

Mission Statement
Name
Institution

MISSION STATEMENT

2

In many companies, the mission statements are central to the existence of the
organization. In this case, the mission statement gives the basic organizational policies and goals
which will enable the company to achieve its goals. Notably, the mission statement plays a huge
role in proclaiming the goals that the organization will try to achieve. For that reason, the
mission statement gives the organization the direction that it is supposed to follow. The mission
statement also gives the reason for the existence of the company, what the company does for the
public, and who the company serves. Additionally, the mission statement also gives a hint of
what the ...


Anonymous
I was having a hard time with this subject, and this was a great help.

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