Description
Research a well-known company. In a well-written paper, assess the situation facing your chosen company in a competitive market. Use the SWOT analysis (see reading linked below) to consider company goals, customers, competitors, and the business environment faced by your chosen company.
Support your discussion with research.
Your paper should meet the following requirements:
- Be three to four pages in length
- Cite a minimum of three sources (at least two scholarly sources) from the CSU-Global Library
- Be formatted according to the CSU-Global Guide to Writing & APA.
Reading:
Tenney, D., & Marquis, J. (2017). SWOT as a constructive predictor for business success of SMEs: A case study. Proceedings for the Northeast Region Decision Sciences Institute, 1014-1023.
Explanation & Answer
please find the answer in the attachment below
Running head: COCA-COLA COMPANY
1
Coca-Cola Company
Name of student
Institutional Affiliation
Date
COCA-COLA COMPANY
2
Overview
The Coca-Cola Company is a beverage-related organization that was found on May 8,
1892, Georgia, but it became an incorporated company later in 1999. The current CEO of the
company is James Quincey. It is among the best nonalcoholic beverage companies all over the
world with over 500 companies distributed in more than 200 countries of different continents.
The primary beverages that the company supplies are coca cola soda, Fanta, sprite and diet cola.
Some of the other beverages that it supplies are ready to drink coffee and tea, enhanced waters,
juice, and different types of energy and sports drinks. It service deliver is in term of the
wholesale, retail, independent bottlers, and distribution. It has a KO licensed trademark that
accounts for $ 19 billion in an approximate of over 57 billion serving all over the world per day
(Jurevicius 2019). Below is the SWOT analysis of the company.
Strengths
The fact that the company has more than 500 branches all over the world shows that it
has a vast population of consumers. All over the years, it has come to be recognized by almost
people from every country in the seven continents. Ad...
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