Assess the history and trends of operations management, focusing on Event Planning Company.

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Use the attached paper below as reference to complete the assignment questions for the Event planning company S.H.E.

Also visit https://shexperience.wixsite.com/shexperience for more information on the new business.

Use Original Work but you are allowed to take important aspects from previous paper as it relates to answering the question.

APA Format

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8 PAGES


ANSWER EACH QUESTION: Any questions about the business, please ask- I am the owner of the Business

A) Assess the significant forces that have shaped operations management in recent history. How will these forces impact the business operations of S.H.E?

B) Critique obstacles and issues that may confront the company management during the evolution of operations management into the modern era. How would S.H.E. management handle these obstacles?

C) Assess changes to operations management philosophies and organizational structures in response to the evolving complexity of business operations. In other words, what has changed and why?

D) Analyze the business operations of S.H.E. Consider questions such as these in your response: What organizational processes does the company use? How do the business operations support the strategic plan, mission, and vision of the company? What factors affect productivity and profitability?

E) Determine the key trends in production, quality, resource, and information management with a focus on the business operations of S.H.E.

F) Assess the impact of these key trends on the business operations of S.H.E. and on the business product, service, or other idea in the business plan.


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Event Planning Shirley Brite Harvey 2-2 Short Paper: Strategy Development Event Planning Event planning is an essential industry in both official and nonofficial purpose. The primary goal of the plan is always to ensure maximum satisfaction of both the host, the audience and other attendees. For that reason, it is still essential to have an amicable plan for the event satisfaction by choosing the most appropriate event planning company that will satisfy the occasion. The paper explores event planning. One of the event planning companies that one would prefer to be the planners of their event is Shirley Harvey Experience (S.H.E). That is because the company has various aspects that can make planning for any occasion convenient The first reason why Shirley Harvey Experience (S.H.E) is preferable is that it gives their clients the opportunities to customize the event as per the theme or the context of that particular occasion. For example, when there is an event opening and the theme is about a peace initiative, SHE would dominate the decor plan with a white pallette. Secondly, the owner of the company plays a crucial role in the success of planning and designing each event. The owner keeps in constant contact with the client throughout the planning process as well as days before the event. Recieinvg and making calls, taking photos of the venue and stying all decor peices is all apart of the planning process to make the event all of what the cleint has requested. Lastly, the company has a team of groundsmen. These men play a critical role in sourcing information from the client and ensure that the whole plan suits the client satisfaction before they apply it on that day (Lasek, Cercone, & Saunders2016). Pricing for events will be based on the following factors: number of guests, location of event, display table, table setting, tablescape, decor throughout venue. All of these factors will determine the total cost of an event. Events with S.H.E has base packages where items can be added to make the event more elaborate to his/her liking. Brand consistency is the key for success for the growth of Shirley Harvey Experience. In order for the company to succeed, the alignment of pricing with the mission statement must also be consistent. In the mission statement it states that Shirley Harvey Expereince strives to provide exceptional event designing & planning at a reasonable cost. The cost of services will be low compared to those event planners charging more expensive prices for their services. . If the brand is marketed internally as well as externally, the business will succeed due to it’s consistent measures to uphold the missio The target market will generally be middle to upper-middle class families, couples, individuals, or private and public organizations. These groups are most able to afford event planners, and have the least amount of time to spare for event planning in general. “High-paying jobs are growing rapidly in this state, up by more than 25 percent in the period between 2001 and 2015 ( The Fayetteville Observer, 2017)”. Children are a great target as parents plan to celebrate their children multiple times over the course of their lives. Everyone loves a party and who has the most parties thrown throughout their life? Children that’s who, by their parent/s to celebrate their life.Trends of themed birthday parties have become a hit for children of all ages. “Far from the days when a party consisted of a cake, candles and some basic games, today's birthday parties have become more elaborate (Roberts, 2016)”. These target markets are a great choice because this particular market will allow the company to continue to grow with it’s repetitive events that will planned for years to come. “Market opportunities are customer needs, wants, or demands that are not being met by the competition (Mullins, 2013)”. S.H.E. fulfills the need by being available to clients in order to take the task of designing and planning each event to their liking. Individuals who are planning an event and become overwhelmed would be the most logical way for them to seek outside help. Once determined that they need an additional person to help bring together the vision, a search for services will be begin. The search for such services can be done online by searching social media, web page or booking services through networks or vendor shows. The service or products can be purchased by booking the company for its services. An inquiry form will be used initially to discuss the event in detail and that form will then be sent to the lead designer and owner. The designer will set up a meeting with the potential client and go over the form and discuss the vision for the event including any outside vendors that must be booked to fulfill wants. Decor and alternative options will also be discussed. After the meeting, the designer will follow up with the potential client with a contract outlining all the details discussed in previous meeting. The client will read and sign the contract if he/she is in agreement. After the contract is received with partial payment, event will be booked. The implementation of the event will immediately begin. Pricing of services would be as follows: SERVICES (Variable Costs) Consultations/Brainstorming Sessions Free Full Service Planning Wedding $1800/6 months - 1 year Partial Planning $75/week $150/(2 weeks) Month of Planner $300 /month ( 4 weeks) Design & Set up only Wedding $75/hour Other Events $30/hour PRODUCTS Birthday sleepover rental ( complete indoor 4 tents set up with decor - $ 250 per tent setup & themed decor included) night Each additional tent $20 Themed Birthday Packages $375+ Party Packs (all decor mailed) $50 to include- balloons, streamers, wall decor, ceiling decor, lights, plates, cups, etc. Themed decor for boys or girls $50 to include- balloons, streamers, wall decor, ceiling decor, lights, plates, cups, etc. Handmade decor options $15-$100 Candy table options $20- $100 Party favors $10- $30 Outdoor movie/game night Rental ( projector 4 tent or bean bag set up $175 & tents included) $20 for additional 30% Discount if booked with sleepover package A variable cost is known as a constant amount per unit produced or used. Depending on the volume or activity, variable amounts will change according to the volume or activity. S.H.E direct materials would be considered a variable cost. Depending what decor the client wants will entail how much materials will be need to fulfill the need. A fixed cost is known as a cost that does not vary. A fixed cost is a basic operating expense of a business that cannot be avoided. A fixed cost that S.H.E faces will be the cost of rent for the office space in which the business will operating out of. These costs fit within the short and long terms goals of the company. It is a short term goal to have an office space for the company to operate out of and the fixed cost will allow the company to do just that. The long term goal of the company is to book as many events as possible per year and to become a top choice in the event planning industry. It relates to the variable cost because each event will be different which would include creative decorations and cost for each event will be based on the detail that is wanted. The cost of each event will vary from client to client, events may have similarities but no event will be the same. The initial demand forecast Shirley Harvey Experience company is the Survey of Buyer’s Choice. Under this method, the company narrows down on the end-user way. It is the forecast method used because a researcher a surveys the consumer. They seek information from the consumer of which brand of product they would prefer. Also, they also ask the consumers on why they have decided to choose that particular product. The company then uses that information to predict the demand for their product and then determine the amount of capital they might require for that specific investment. The Survey of Buyer’s Choice method of forecasting is the most preferable for this project because the plan is for six months. The forecast method is always efficient when one is planning for a business demand that goes for one year or less. That gives that the researcher an immediate answer from the respondents which creates more convenience I term of supply of the products. Secondly, the forecast method is the best because it is more accurate than other forecast methods such as the market experiment, expert opinion, and barometric methods. That is because the company gets a piece of firsthand information from the consumers regarding price and the quality of services. Also, there are other methods that would not fit the nature of the products the company offers. For instance the market experiment because it is always cost intensive thus leading to reduction of profit that the company makes. A demand forecast for the company for the next six months would consist of revamping the tent sleepover parties. The sleepover parteis are very popular however currently are only being booked by parents with children. Within the next six months of business the compnay will revamp the decor to be more freindly to be booked by older age groups such as teens and grown women. Current feautures consist of decor that is relatable to children such as cartoon charchters, popular tv shows, and child friendly color palettes. The new packages will have more of a themed atmosphere that will allow the party goers to feel more mature. Themes would consist of things like boho chic, whimsical, & shabby chic. Color palettes will coordinate with the decor so the overall theme would look less child like. There will also be a bar cart included in this package. This new theme will draw more clientetale that are much older than what the compnay has styled previously. The themes can be used for all milestones such as birthday parteis, bridal showers, bachelorette partiesand of course just becasue for a girls night in. This new target market will increase the amount of parties booked. Demand for a product is one of the evaluations that depicts whether the business will be successful or not. For that reason, it is always essential for every business person to forecast the demand protocol (Summers, 2015). That will help them to plan for their business regarding the supply and the amount of capital needed (Summers, 2015). References Lasek, A., Cercone, N., & Saunders, J. (2016). Restaurant sales and customer demand forecasting: literature survey and categorization of methods. In Smart City 360° (pp. 479-491). Springer, Cham. Stevenson, W. J. (2017). Operations management. McGraw Hill Education. Summers, L. H. 2015). Demand side secular stagnation. American Economic Review, 105(5), 6065.
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