Description
Describe one mCommerce application you have used. If you have not used one, select and research an app that interests you. What are the pros and cons associated with the use of that application, particularly from the end user’s and business’s perspectives?
Explanation & Answer
Attached.
Running head: THE AMAZON GO MOBILE APP
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Running head: THE AMAZON GO MOBILE APP
The Amazon Go mobile app is used by customers when they arrive at the Amazon Go
store. The customers’ phone triggers sensor turnstiles as they walk in the store. Customers then
select their goods which are coded to enable the in-store cameras, scanners, and sensors to detect
the selections of the customers. Customers will then walk out through the sensor turnstiles and
the app will process their transactions where they get their digital receipts on their phones. One
of the pros of the app is time efficiency. The Amazon Go mobile app enables customers to take
les...