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In your own words (please do not take up valuable space quoting from the article), explain why Puma and other brands are regarded as a more alluring company to become associated with than traditional brands such as Nike.
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Why Puma and Other Brands are Preferred then Traditional Brands Such as Nike and Adidas
Puma as of late has been the most preferred company to associate with than the likes of
traditional company brands such as Nike or Adidas. Several reasons have to this preference, and
among these reasons are: First, the Puma’s life style branding- unlike the Nike and Adidas, Puma
have been able to undertake the lifestyle branding styles and diversified their products. The have
shifted from their original concentrations such as soccer and high end athletic performance to
incorporate other products which are suitable to different life...
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