Option #1: Performing Substantive Tests of Account BalancesComplete Lab 6-2 (pages 234-240 in your text). Upload the completed documents to your instructor, and answer the following questions:Q1. In this lab you used Excel to perform substantive tests on the data. What other software may have worked? Would it have made the task easier or more difficult?Q2. How can pivot tables be used to analyze data? What are some very useful formulas and shortcuts you have found to make tasks easier in Excel?Your well-written paper must be 3-4 pages in addition to title and reference pages, page paper must include five references, and at least two being scholarly/peer-reviewed discovered through the CSU-Global library. The paper should be formatted according to the CSU-Global Guide to Writing and APA. Cite at least two peer-reviewed sources in addition to the required reading for the module.

Read the omnichannel vs. multichannel article link in 'weekly reading' section, then compose a discussion post that responds to the following questions:https://www.omnisend.com/blog/omnichannel-vs-multi... What is a multichannel strategy? An omnichannel strategy (see link)? Explain the major differences and the advantages of omnichanneldistribution for customers. Provide one example of a company with an excellent omnichannel - explain its benefits. For the next 3 questions, go to this site (former McKinsey Consulting executive): https://www.stratechi.com/distribution-strategy/      2. According to the Stratechi site, what are the benefits of 'Going Direct'? You must include specific details and explain in your own words (i.e., don't copy any text from the site).      3. According to the Stratechi site, what are the benefits of 'Indirect Distribution'? Include specifics, explain in your own words. Contrast with 'direct channels'       4. According to the Stratechi site (Disruptive Distribution Models) - explain how Dollar Shave Club (watch video on site) entered the market and took Gillette by surprise! What was their value proposition? Why were they able to take market share from Gillette Fusion ProGlide and grow to $65 M in two years ($240 M in five years)? Do a quick Google search and see how Unilever has added 'indirect channels' (retailers). Where might you buy these razors now? Why would a very large company like Unilever add indirect channels?   5. Choose any brand that uses a 'direct distribution' strategy (no intermediaries). Argue for adding  new distribution options (i.e., revenue growth,reach and satisfy new market segments, other). Discuss benefits to customers as well as the company. Assess the omnichannel strategy effectiveness of either the producer or one of the new retail stores. 

AS far as the narration go.. If you arent able to do it, that's fine, I'll take the hit on those points. I figure i can at least gather points from the prensentation lol. InstructionsSubmit your final multimedia presentation. In this presentation, you've had a chance to reflect on what you have learned about your issue or event, yourself, and diversity through analyzing its impact on society through the four general education lenses. You will also be able to apply your communication skills and integrate multimedia elements to communicate your message to an audience.Note: Be sure to incorporate instructor feedback from your final project milestones, particularly Milestone Three (the presentation draft), into this final submission.To complete this assignment, review the Final Project Part Two Guidelines and Rubric document.