After reading assigned chapters, as well as the Guide to Case Analysis and Ratio Analysis Table in the Week 2 Course Content, students should then create a company analysis of Calloway Golf Company.
The student must do original research on Calloway Golf Company (above link goes directly to company investor page). A minimum of 5 completely different and credible sources are required and “NO SOURCE CAN BE OVER 1 YEAR OLD,” older sources will not count toward assignment satisfaction. Students may use more than 5 sources and it is strongly encouraged to do so. Students cannot use a source more than 2 times in a row for a paragraph. The third usage in a row will be considered plagiarism and the entire submission will receive a zero. All assertions that students make in this submission must be accompanied by an in-text citation and reference. If you do not support yourself using appropriate citations within the text of the submission, then the entire submission will receive a zero. References without citations will be counted against the submission. High similarity scores in Turnitin will receive a zero.
Students need to answer the following questions in their company analysis:
1. Chapter 1 - 4
Identify the specific methods Calloway Golf Company is using to enable their strategy and explain how it has evolved over the past couple years. Do they have a winning competitive strategy for their industry or not?
2. Chapter 4 *Use revised Ratio Analysis Table*
You are to summarize five type of ratios (i.e. profitability, liquidity, and others) and consider past three years in this analysis. Conduct further research on this company and their industry in order to get their most recent financial reports. Students need to select and calculate at least five (5) financial ratios, from different subgroups, to assess how well the Calloway Golf Company's strategy is working compared to two major competitors. Students must clearly show their work for these calculations and explain how these results impacted understanding of whether their strategy is winning or not.
3. Chapter 5
Examine the five competitive strategy options (low cost, broad differentiation, focused low cost, focused differentiation, and best cost). Which strategy does Calloway Golf Company use? Provide at least 3 decisions that Calloway Golf Company uses that explains your strategy choice. In competitive situations sometimes companies need to change their strategy. This may happen to your company in the simulation. Please indicate 3 key decisions that would be needed to move Calloway Golf Company to two different strategies. For example, let’s say you determined they currently use a low cost strategy. What specifically should Calloway Golf Company implement to move to say a best cost and/or focused differentiation strategy?
Considering your research and analysis from Question 1 through 3, what specific recommendations would you make to Calloway Golf Company Board of Directors to improve their competitive position? Be specific with a minimum of three strategic improvements (consider financing, marketing, and operating decisions), the estimated impact they would have on the company’s goals/objectives, and prepare a plan to implement the recommended improvements over the next year.
These company questions require students to evaluate how to apply the Chapter 1, 2, 3, 4 and 5 reading in the company analysis. Students need to apply the Guide to Case Analysis concepts in their research and answers to these questions. This submission requires an APA paper with all sources cited and referenced appropriately using credible and current research (see APA and Research Requirements in the Course Materials folder). Students need to complete this individually and submit this assignment using this dropbox by the deadline. Review grading assessment rubric with these instructions for further requirements that apply on this assignment.
I ATTACHED THE RATIO FOR YOU