Big D Incorporated

Anonymous

Question description

Next, download the file Sample Data. Prepare a chart similar to the one in the downloaded file to indicate whether the correlation between Variables A and B were found to be positive, negative, or minimal. Provide explanation and justification for your decisions.

In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each.

• What do you deduce from the correlations? Explain if you believe these to be short or long-term objectives and outcomes.
• What are the implications for Big D Incorporated regarding their client in the outdoor sporting goods?
• What are the implications for the penetration into the indoor sporting goods market?
• Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market? 600-800 words

Michael Oyedokun MGMT 600 Colorado Technical University Qualitative attributes Names of end point rating scale 1. Customer satisfaction Low – high 2. Brands Brand names 3. Types of sports Needs- preference 1- 5 Ordinal Data Nominal Data 1. Involves arranging data in a specific order Used to indicate categories 2. The difference between the variables is not established Variables are differentiated by naming 3. Variables are descriptive in nature Variables are identified assigned a value   Number of people engaged in outdoor sporting activities Which brand do you prefer to purchase most ? Nike  Adidas  Reebok  Interval Data Ratio Data 1. It is easy to determine the difference One cannot take the ratio of two of two values value 2. Subtraction is defined Division is defined 3. It is void of absolute zero Have a true zero value Target Market: in research it is a particular group of population to which the study is aimed. Population Sample Meaning It is a collection of all elements with common characteristics which comprises of universe. Subgroup of the members of population chosen for participation in the study. Data collection Complete enumeration or through a census Sampling Characteri stic parameter Statistic Objective Identification of the characteristics Making inferences about population     Bias contributes impartiality in research. It does not offer actual representation of data. It causes failure to take into account all the possible variables. It does not offer the respondents a fair chance of actual representation   Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook. Vogt, E. R. (2014). Selecting the right analyses for your data - quantitative, qualitative, and.
Michael Oyedokun MGMT 600    Big D targets to expand markets either in USA or Chicago. The objective of expansion is to facilitate growth and expansion for the company. Market analysis is important to ensure investment is channeled to profitable ventures.  The income comparison show USA has a higher income, total population, total workers, total households and per capita household income.  The population demographics of USA and Chicago vary depending on races. The graph below shows the difference.   Chicago stands out to have great potential compared to USA. The attributes that influence choice of Chicago over USA are   Increased income levels for the market Population demographics for the market     The three questions that summarizes the study are: Which market should Big D Corporation invest? Why invest in the chosen market? What are the challenges of the market?       American Marketing Association. (n.d.). Summary reports. Retrieved from http:/www.marketingpower.com/content753.php Infogram. (2012). 2012 racial breakdown of major US professional sports. https://infogram.com/2012-racial-breakdown-of-majorus-professional-sports-1g8djp9o0xykpyw Igines. (2012, December 9). How to make a line graph in Excel (Scientific data) [Video file]. Retrieved from Pak, A. (2013, August 12). Tableau Public - Overview and Applications [Video file]. Retrieved from Tableau. (2018). Tableau public. Retrieved from http://www.tableausoftware.com/public/ Winston, W., Stevens, R., Sherwood, P. K. & Dunn, P. J. (2013). Market analysis: assessing your business opportunities.
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