Factors affecting buyer behavior

Mar 30th, 2015
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Delta School of Business and Technology
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The factors affecting buyer behavior include the cultural factors,social factors, personal factors, psychological factors and brief explanation on them

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Factors influencing buyer behaviorCultural factors;-which exerts the broadest and the deepest influence on buyer behavior. One learns basic set of values, perceptions, preferences and behaviors through a process of socializationinvolving the family and other ke

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