CONSUMER BEHAVIOUR, CONSUMER MARKETS AND BUSINESS MARKETS

Mar 30th, 2015
Studypool Tutor
Price: $30 USD

Tutor description

The notes include, Introduction, Importance of Consumer Behavior, The buying decision process, Buying roles , Factors Influencing Consumer behavior, Consumer Markets ,Business Markets, Buying roles in Organizations, Differences between Organizational and Personal Buying, and Differences between Consumers Markets and Business Markets

Word Count: 2754
Showing Page: 1/14
SCHOOL OF BUSINESS AND ECONOMICSDEPARTMENT OF COMMERCEASSIGNMENT IN PARTIAL FULFILLMENT OF MARKETING 212XGROUP ASSIGNMENTCONSUMER BEHAVIOUR, CONSUMER MARKETS AND BUSINESS MARKETSTABLE OF CONTENTSIntroduction??????????????????????????????...2Importance of Consumer Behavior????????????????????..?2The buying decision process???????????????????????..?3Buying roles ???????????????????????????..???.3Factors Influencing Consumer behavior???????????????????.4Consumer Markets ??????????????????????????...?...5Business Markets?????????????????..?????????? ?.6Buying roles in Organizations????????????????????????.8Buying Decision Process??????????????????????????..9Differences between Organizational and Personal Buying????????????10Differences between Consumers Markets and Business Markets????????.?11References???????????????????????????????...13Introduction:Consumer behavior refers to the buying behavior of final consumers who include households, individuals that buy goods and services for personal consumption. (Philip Kotler, Gary Armstrong, 2008)Consumer behavior studies how consumers makes decisions to spend their available resources i.e. Time, Money, Effort on consumption related items. It includes a study of What they buy, Why they buy it, When they buy it, Where they buy it and How often they buy it (Kyongo, 2013)Consumer Markets on the other hand refers to markets dominated by products a

Review from student

Studypool Student
" Solid work, thanks. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1827 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors