MARKETING LOGISTICS AND EHICS

Mar 30th, 2015
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Explanation on Marketing logistics, Major logistics functions, Types of warehouses, Inventory management, Transportation, modes of transportation, Logistics information management, Marketing ethics, Ethical Issues in Marketing, Ethics in Advertising and Promotion, Using Ethics as a Marketing Tactic, Responsibilities of the Marketer, Organizational Relationships

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MARKETING LOGISTICS AND EHICSMarketing logisticsAccording to Kotler and Armstrong (2010), Marketing logistics involves planning, implementing and controlling the physical flow of materials, final goods and related information from points of origin to points of consumption to meet customer requirements at a profit .It involves not only outbound distribution(moving products and materials from the factory to the resellers and ultimately to customers) but also inbound distribution(moving products and materials from suppliers to the factory) and reverse distribution(moving broken, unwanted, or excess products returned by customers or resellers).That is, it involves entire supply chain managementAccording to Kotler ( 2010), supply chain management is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.The logistics manager's task is to coordinate activities of suppliers, purchasing agents, marketers, channel members and customers. These activities include forecasting, information system, purchasing, production planning, order processing, inventory, warehousing and transportation planning.Major logistics functionsWarehousingThe free online dictionary defines a warehouse as a place in which goods or merchandise is stored. Most companies must store their goods while they wait to be sold. The storage function overcomes differences in needed quantities and timing, ensu

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