Organizing, Researching, and Illustrating Material outline

Mar 30th, 2015
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Organizing, Researching, and Illustrating Material outline

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Organizing, Researching, and Illustrating Material OutlineNameClassDateProfessorOutlineI. To identify and describe causes for poor advertising work produced by the Roanoke, Virginia branch of the Phoenix Advertising agency.II. Conduct survey research to identify causes for poor advertising workA. Conduct Interviews1. Art director and account executive2. Three graphic designers3. Four copyrighters4. Salaried employeesB. Customer QuestionnairesIII. The root causes for the challenges being experienced by the Phoenix Advertising Agency are the result of employee dissatisfaction.A. Employee dissatisfaction 1. Lowered employee morale2. Overworked employees3. Lack of sufficient benefitsB. Ineffective leadershipC. Unsupportive work cultureD. Poor customer serviceIV. RecommendationsA. Supportive Work Environment1. Open communication2. Employee inputB. Employee Incentive1. Higher salaries2. BonusesC. Improve Customer Service1. Meet needs of client2. Staff training and development3. Customer feedback formsInformal Field Investigative ReportDate: March 20, 2012To: From:Subject: Purpose To investigate the causes for the poor customer report being received by the Roanoke, Virginia branch of the Phoenix Advertising Agency.Identity of FacilityRoanoke, Virginia Branch Description of InvestigationThe investigation will be conducted to determine what factors have led to the agencies poor customer services reports, emplo

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