Kaplan University 3112IBA Tutorial Discussion Preparation Sheet

Mar 31st, 2015
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Kaplan University
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Navitas business strategy has changed over time from a narrow focus on pathway education for international students into universities in Australia , it wants to grow and be profitable (it is a listed company but no specific growth rate is mentioned); its services are programs either leading to or within higher education in English-speaking countries. Its customers are students, particularly international students

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3112IBA Tutorial Discussion Preparation SheetCase: ...... Navitas vs. Kaplan ....Key facts of the case:Navitas business strategy has changed over time from a narrow focus on pathway education for international students into universities in Australia , it wants to grow and be profitable (it is a listed company but no specific growth rate is mentioned); its services are programs either leading to or within higher education in English-speaking countries. Its customers are students, particularly international students; it wants to be 'university recognised as the most trusted global learning

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