Manufacturing Business

Jun 27th, 2015
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Manufacturers often use channel strategies to aid in moving their products through the channel of distribution. To achieve this, manufacturers use a push strategy, pull strategy, or a combination of both. A push strategy brings the product to the consumer whereas a pull strategy brings the consumer to the product. Retailers, such as Wal-Mart, sometimes cooperate with manufacturers in joint ad campaigns, utilizing both strategies.

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Manufacturers often use channel strategies to aid in moving their products through thechannel of distribution. To achieve this, manufacturers use a push strategy, pull strategy, or acombination of both. A push strategy brings the product to the consumer whereas a pull strategybrings the consumer to the product. Retailers, such as Wal-Mart, sometimes cooperate withmanufacturers in joint ad campaigns, utilizing both strategies. For example, a manufacturer mayrun a print ad for a product that is available only at Wal-Mart. This not only pushes the productonto consumers, but pulls them into the store as well to purchase it. Both Wal-Mart and themanufacturer benefit using this strategy.A recent print ad that has appealed to me an ad that ran in the January 2014 issue ofWired magazine. The advertisement is for Motorolas new Moto X cell phone and is being calledthe worlds first

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