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Before we start business arranging all of our strategies is a must. As a start an entrepreneur must know what is market. Market is a physical place where buyers and sellers exchange goods and services.In other words market is defined as any entity that has the purchasing power to acquire goods and services to fulfill its needs and wants.

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ADESSERTATION REPORTONINFORMATION AND TECHNOLOGY BASED MARKETINGEXECUTIVE SUMMARY"Information- and Technology-based Marketing" addresses how to use information technology to learn about and market to individual customers. Every company is emphasizing to make marketing decisions in the areas of segmentation, product offerings, pricing, distribution and promotion. Increasing use of information and communication technologies is shifting market power from suppliers to consumers; ensuing consumer empowerment is presented as an unintended consequence of marketing. Marketing implications arising from this consumer empowerment are examined in terms of a process where control and management by suppliers over consumer access and enablement are increasingly difficult. The Information technology has produced a revolutionary new way for businesses to communicate and interact with their customers. The role of marketing strategies in fostering controlled consumer empowerment is reflected in the development of information-based consumer-centric marketing strategies that seek to enable and control delegation. Every company from small firms to Fortune Companies are racing to make thei

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