What is a brand? Why do we brand?

Jun 27th, 2015
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Brands will give information to customers about the company and product. It can confer a status of quality and dependability and reduce customer risk on other products.

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INDIAN MARKETS AND ITS ENVIRONMENTIndia is the second most populated country in the world, with nearly one billion people. It has a reasonably favorable pro-business environment that aims to attract multinational companies (MNCs). Because of this enormous market size and positive business climate, scores of American firms--including General Electric, General Motors, McDonald's, Kellogg's, and Microsoft--have recently entered the Indian market. As a result, the country has forged strong commercial interests with the United States, with trade and business relations across many industrial s

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