TANZANIA INSTITUTE OF ACCOUNTANCY : MARKETING MANAGEMENT

Jun 27th, 2015
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SWOT analysis is the analysis of the strength weakness, opportunity and challenges which affects the operation of the firms. The strengths and weakness are related to the internal environment, while the opportunities and the challenges are related to the external environment.

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Internet MarketingEMPHASIS ON INTERNET TELEPHONY FORTELECOMMUNICATION COMPANIESIntroductionInternet marketing, also known as web marketing, online marketing, webvertising, or emarketing, is referred to as the marketing (generally promotion) of products or services overthe Internet. Internet marketing is considered to be broad in scope because it not only referstomarketing on the Internet, but also includes marketing done via e-mail and wireless media.Digital customer data and electronic customer relationship management (ECRM) systems arealso often grouped together under internet marketing.Internet marketing ties together the creative and technical aspects of the Internet, includingdesign, development, advertising and sales.Internet marketing also refers to the placement ofmedia along many different stages of the customer engagement cycle through search enginemarketing (SEM),search engine optimization (SEO), banner ads on specific websites, emailmarketing, mobile advertising, and Web 2.0 strategies.A telephone company (also known as a telco, telecommunications operator, communicationsservice provider, or CSP) is aservice provider of telecommunications services such a

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