New product development

Jun 27th, 2015
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In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief).

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New product developmentFrom Wikipedia, the free encyclopediaJump to: navigation, search[hide]This article has multiple issues. Please help improve it or discuss theseissues on the talk page.This article may require cleanup to meet Wikipedia's qualitystandards. The specific problem is: article is overly business- andmarketing-centric; does not adequately cover thetechnical/engineering side of New product development. SeeTalk page.. Please help improve this article if you can. (May 2009)This article needs attention from an expert in Economics. Pleaseadd a reason or a talk parameter to this template to explain the issuewith the article. WikiProject Economics (or its Portal) may be ableto help recruit an expert. (November 2008)In business and engineering, new product development (NPD) is the complete process ofbringing a new product to market. A product is a set of benefits offered for exchange and can betangible (that is, something physical you can touch) or intangible (like a service, experience, orbelief). There are two parallel paths involved in the NPD process: one involves the ideageneration, product design and detail engineering; the other involves market research andmarketing analysis. Companies typically see new product development as the first stage ingenerating and commercializing new product within the overall strategic process of product lifecycle management used to maintain or grow their market share.Contents[hide]

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