Products

Jun 27th, 2015
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Products are both goods (tangible) and services (intangible) which are produced and sold by the companies. Some of the key elements of the product are packaging and branding. The product must stand out of the crowd and be appealing to people in order to have a better sale opportunity.

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Assessment Task 26. Explain marketing theory in relation to each of 4 Ps. Explain the factors that would affect how Britvic might decide on their choice of each of these items.ProductThe marketing mixt consists of four elements also known as the four Ps:Product;Price;Place;Promotion.Products are both goods (tangible) and services (intangible) which are produced and sold by the companies. Some of the key elements of the product are packaging and branding. The product must stand out of the crowd and be appealing to people in order to have a better sale opportunity.The product model, which can be represented by the Three Levels of a Product concept, consists of three parts:Core product - not the tangible physical product, its the benefit of the product which makes it valuable ;Actual product the tangible, physical product;Augmented product non-physical part of the product, its the added value for which you might or might not pay extra.Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. A product line is a group of related products but may serve different purposes.Dimensions of a product mix:Width number of product lines a company sells. Britvics width or line of products consists of soft drinks both carbonated and still;Length number of total products or items in a company's product line. Britvics length consists of nineteen products: eight pro

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