5 C’s of Marketing

Jun 27th, 2015
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Markets can be segmented in a variety of ways, among those most widely used bases are discuss in this report

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5 Cs of MarketingFive Cs of marketing are1. Customers2. Company3. Competitors4. Collaborators5. ContextCustomer needs:What needs does the firm seek to satisfy?Company Skills:What special competence does the firm possess to meet those needs?Competition:Who competes with the firm in meeting those needs?Collaborators:Whom should the firm enlist to help it and how can the firm motivate them?Context:Which cultural, technological, and legal factors limit the possibilities?Bases of Marketing:Markets can be segmented in a variety of ways, among those most widely used bases areDemographic:age, income, gender, occupationGeographic:nation, region of country, urban vs ruralLifestyle:hedonistic vs. value orientedThese three types of bases demographic, geographic, and lifestyle are general descriptors of consumersMarketing Mix:Marketing mix is used to describe the set of activities comprising a firms marketing programBelow twelve marketing terms are determined as marketing mix1. Merchandising / product planning2. Pricing3. Branding4. Channel of Distribution5. Personal selling6. Advertising7. Promotions8. Packaging9. Display10. Servicing11. Physical Handling12. Fact finding and analysis / market researchAggregation and regrouping of these elements has become popularFour Ps of Marketing:Four Ps of

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