5 C’s of Marketing

Jun 27th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Markets can be segmented in a variety of ways, among those most widely used bases are discuss in this report

Word Count: 2982
Showing Page: 1/9
5 Cs of MarketingFive Cs of marketing are1. Customers2. Company3. Competitors4. Collaborators5. ContextCustomer needs:What needs does the firm seek to satisfy?Company Skills:What special competence does the firm possess to meet those needs?Competition:Who competes with the firm in meeting those needs?Collaborators:Whom should the firm enlist to help it and how can the firm motivate them?Context:Which cultural, technological, and legal factors limit the possibilities?Bases of Marketing:Markets can be segmented in a variety of ways, among those most widely used bases areDemographic:age, income, gender, occupationGeographic:nation, region of country, urban vs ruralLifestyle:hedonistic vs. value orientedThese three types of bases demographic, geographic, and lifestyle are general descriptors of consumersMarketing Mix:Marketing mix is used to describe the set of activities comprising a firms marketing programBelow twelve marketing terms are determined as marketing mix1. Merchandising / product planning2. Pricing3. Branding4. Channel of Distribution5. Personal selling6. Advertising7. Promotions8. Packaging9. Display10. Servicing11. Physical Handling12. Fact finding and analysis / market researchAggregation and regrouping of these elements has become popularFour Ps of Marketing:Four Ps of

Review from student

Studypool Student
" <3 it, thanks for saving me time. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1830 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors