MBA Project Reports

Jun 27th, 2015
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list of links to various reports or documents

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MARKETING TERMINOLOGIES1. World Brands - Products that are manufactured packaged and positioned the same way regardless of the country in which they are sold.2. Word-of-Mouth Communication - Informal conversations regarding products or services.3. Weker's Law - A theory concerning the perceived differentiation between similar stimuli of varying intensities (i.e., the stronger initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different).4. Visualizers - Consumers who prefer visual information and products that stress the visual such as membership in a videostage cassette club.5. Visual Communication - Non-verbal stimuli such as photographs or illustrations commonly used in advertising to convey or add meaning to a message or to reinforce message arguments.6. Verbalizers - Consumers who prefer verbal or written communication and products such as membership in hook clubs or audiotape clubs.7. Verbal Communication - A message based on either the spoken or written word.8. Venturesousness - A personality trait that measures a consumer's willingness to accept the risk of purchasing innovative products.9. Variety - Novelty seeking - a personality trait similar to optimum stimulation level which measures a consumer's degree of variety seeking.10. Variable - A thing or idea that may vary (i.e., assume a succession of values).11. Values - Relatively enduring beliefs that serve as guides for what is consid

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