MBA Project Reports

Jun 27th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

list of links to various reports or documents

Word Count: 5158
Showing Page: 1/7
MARKETING TERMINOLOGIES1. World Brands - Products that are manufactured packaged and positioned the same way regardless of the country in which they are sold.2. Word-of-Mouth Communication - Informal conversations regarding products or services.3. Weker's Law - A theory concerning the perceived differentiation between similar stimuli of varying intensities (i.e., the stronger initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different).4. Visualizers - Consumers who prefer visual information and products that stress the visual such as membership in a videostage cassette club.5. Visual Communication - Non-verbal stimuli such as photographs or illustrations commonly used in advertising to convey or add meaning to a message or to reinforce message arguments.6. Verbalizers - Consumers who prefer verbal or written communication and products such as membership in hook clubs or audiotape clubs.7. Verbal Communication - A message based on either the spoken or written word.8. Venturesousness - A personality trait that measures a consumer's willingness to accept the risk of purchasing innovative products.9. Variety - Novelty seeking - a personality trait similar to optimum stimulation level which measures a consumer's degree of variety seeking.10. Variable - A thing or idea that may vary (i.e., assume a succession of values).11. Values - Relatively enduring beliefs that serve as guides for what is consid

Review from student

Studypool Student
" Awesome! Exactly what I wanted. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1824 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors