CONSUMER BEHAVIOR

Jun 27th, 2015
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The term consumer behavior is defined as the behavior that consumer display in searching for purchasing using, evaluating and disposing of products and services that they expect will satisfy their needs.

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CONSUMER BEHAVIORThe term consumer behavior is defined as the behavior that consumer display in searching for purchasing using, evaluating and disposing of products and services that they expect will satisfy their needs.It is therefore the decision processes and acts of people involved in buying and using productsConsumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for.Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items that includes What they buy? Why they buy? When they buy it? Where they buy it? How often they buy it? How often they use it? Need to understand: Why consumers make the purchases that they make? What factors influence consumer purchases? The changing factors in our society. Meaning of consumer market and organizational marketConsumer market-these are all the individuals and companies who purchase goods and services for some use other than personal consumption.A marketplace is a distinct group of potential customers that a company could target with its products and services. A consumer market is a marketplace consisting of household consumers who buy goods for individual or family consumptionMarkets dominated by products and services designed for the general consumer. Consumer markets are typically split into four primary catego

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