Quick notes on Marketing

Jun 27th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Market: It is a physical place or an environment where sellers and buyers meet together to exchange goods and services.

Word Count: 1634
Showing Page: 1/8
Dear readers, since the Marketing portion on the first two days of SBI Clerk Exam was quite tricky, so here we are presenting you some quick notes on Marketing. Hope they prove to be useful in the upcoming sets.Market:It is a physical place or an environment where sellers and buyers meet together to exchange goods and services.Marketing:It is the sum total of all activities that are related to the free flow of goods from the producer to the customer. Getting the right goods & services, to the right people, at the right place, at the right time and at the right price.Marketing Management:It is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.Market Research:It is a process of collection and analyzing information regarding customer needs and buying habits, the nature of competition in the market, prevailing prices, distribution network, effectiveness of advertising media etc for arriving at a decision.Relationship Marketing:It is basically building mutually satisfying long term relationships with key parties like customers, suppliers, distributors and other marketing partners in order to earn and retain their business.Direct Marketing:It consists of a manufacturer selling directly to the final customer. It is also called zero level channel. The major examples are door-to-door sales, telemarketing, Internet selling etc.Packaging:It involves pu

Review from student

Studypool Student
" Very Satisfied. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1825 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors