Quick notes on Marketing

Jun 27th, 2015
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Market: It is a physical place or an environment where sellers and buyers meet together to exchange goods and services.

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Dear readers, since the Marketing portion on the first two days of SBI Clerk Exam was quite tricky, so here we are presenting you some quick notes on Marketing. Hope they prove to be useful in the upcoming sets.Market:It is a physical place or an environment where sellers and buyers meet together to exchange goods and services.Marketing:It is the sum total of all activities that are related to the free flow of goods from the producer to the customer. Getting the right goods & services, to the right people, at the right place, at the right time and at the right price.Marketing Management:It is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.Market Research:It is a process of collection and analyzing information regarding customer needs and buying habits, the nature of competition in the market, prevailing prices, distribution network, effectiveness of advertising media etc for arriving at a decision.Relationship Marketing:It is basically building mutually satisfying long term relationships with key parties like customers, suppliers, distributors and other marketing partners in order to earn and retain their business.Direct Marketing:It consists of a manufacturer selling directly to the final customer. It is also called zero level channel. The major examples are door-to-door sales, telemarketing, Internet selling etc.Packaging:It involves pu

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