Basics of Brand

Jun 27th, 2015
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A brand is a symbol or a mark that helps the customers in instant recall and differentiates it thereby from the competitor products of same nature. The American Marketing Association (AMA) defines brand as follows---check this document for details.

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Basics of Brand A brand is a symbol or a mark that helps the customers in instant recall and differentiates it thereby from the competitor products of same nature. The American Marketing Association (AMA) defines brand as follows: A Brand name is a part consisting of a word, letter, groups of words or letters to identify a product or a service of a seller or group of sellers to differentiate them from those of competitors. Generic Brand: A brand name over which the original owner has lost the exclusive claim because all offerings in the associated class of products have geneally known as the the brand name can be called a "Generic Brand". Generic brand products are often of equal quality but lesser prices as that of a branded product. A Brand v/s a Trade Mark: A brand that has legal protection and is granted solely to its original owner is a Trade mark. Brand preference / B

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