Marketing options

Jun 27th, 2015
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The aim of this report is to provide a detail insight on the marketing options available for a new established company named Advanced Digital Solutions referred in this report as “ADS”. Based on the services provided by the company, this report will describe the segmentation of the target market in order to create a typical consumer profile that will allow ADS to better target its consumers, this resulting in an increase in market share.

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ContentsPage 2IntroductionPage 2-5FindingsPage 2-3 Market segmentationPage 3-4Consumer profilePage 4-5Consumer behaviour factorsPage 5Position strategyPage 5ConclusionPage 6References The aim of this report is to provide a detail insight on the marketing options available for a new established company named Advanced Digital Solutions referred in this report as ADS. Based on the services provided by the company, this report will describe the segmentation of the target market in order to create a typical consumer profile that will allow ADS to better target its consumers, this resulting in an increase in market share. All the factors that are influencing the customer buying behaviour for this service will be analysed.FindingsMarket segmentationFirstly one must understand what market segmentation is all about, Kotler(2012) describes it as: Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently with products and services that match their unique needs. The main branches of the market segmentation are geographic, demographic, psychographic and behavioural. Our first criterion, geographic segmentation, is defined by Kotler as: dividing the target market into geographic units like countries, regions, towns or neighbours. Due to the fact that ADS has its office in Birmingham our target market will be the inhabitants of the city that are in driving distance

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