Business Profile: Chocolate Home

Jun 27th, 2015
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SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. It involves specifying the objective of our business and identifying the internal and external factors that are favorable and unfavorable to achieve the objectives.

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Business ProfileName: "Chocolate Home"Business type: Category Killer, that import chocolates of different brands from different countries and sell that chocolates in Dhaka city. Corporate office: Chocolate Home (Main outlet) House # 34, Rode #32 Gulshan-2, Dhaka.Outlets: Bashundhara CityPanthapath, DhakaPolwel CarnationSector#8, Uttara, Dhaka.Rifles SquareDhanmondi, DhakaImported from:UK, USA, Saudi Arabia, Italy, Belgium, France are the main countries, from where chocolates are import.Situation AnalysisThis part presents the following:1. SWOT Analysis2. Competition and Market Share AnalysisSWOT AnalysisSWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. It involves specifying the objective of our business and identifying the internal and external factors that are favorable and unfavorable to achieve the objectives.InternalStrengthsWeaknessesOpportunitiesThreatsExternalStrengths:Internal positive characteristics that give us advantages.1. Various types of chocolate.2. Chocolates from world top & known brands.3. Chocolate quality is highly good.4. Competition level is low in Bangladesh.5. Strong relationship with importers of our country.6. Good Relation with manufacturers of chocolates of other countries.7. Stores are in 4 major areas in Dhaka city.8. Strong Management.9. Provide home delivery service.10. Own transport van to

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