Designing a Survey

Jun 28th, 2015
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Ashford University
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Part I A company’s cereal is not selling well. Create a 10–15-question survey that measures customers’ preferences for the company’s cereal product. Later, answer the following questions: How many scale items will you put in the survey? Justify your answer. Will you use multiple-choice questions? Why or why not? How many scale items will you use in the survey? Why did you select that number of scale items? How many scale points will you use in the survey? Justify your answer. What data type will be used in the survey? Justify your answer. Submit your answers in a two- to three-page Word document. Part II As a second part of this assignment, create a set of survey questions, assuming that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell. Create three survey questions with simple category scales. Justify why you selected those questions and scales. Create three survey questions with multiple-choice, single-response scales. Just

Word Count: 600
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Part I1. How would you rate the quality of brand as compared to the other products availble in the market?a. Very poor b. Poor c. Average d. Good e. Very Good2. How likely do you choose the brand over other brands availble in the market?a. Very unlikely b. Unlikely c. May be d. Likely e. Vey likely3. Is the price of the product justified with the quality?a. Strongly Disagree b. Disagree c. Neutral d. Agree e. Strongly Agree4. Do the other brands offer more choices in terms of packaging sizes?a. Strongly Disagree b. Disagree c. Neutral d. Agree e. Strongly Agree5. How would you rank the overall product as compared to alternative products availble in the market?a. 5 or more b. 4 c. 3 d. 2 e. 16. How often do you find a product in general stores?a. Strongly No b. No c. Neutral d. Yes e. Strongly Yes7. How often do you buy cereals from online online shopping website?a. Very

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