Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan, Sam Bennett

Jun 28th, 2015
Studypool Tutor
Alabama State University
Course: general
Price: $30 USD

Tutor description

The classic (and irreverent) bestselling guide to creating greatadvertising Hey Whipple, Squeeze This has inspired a generation of adstudents, copywriters, and young creatives to make their mark inthe industry. But students need new guidance to ply their craft nowin the digital world. This new fourth edition explains how to bringbrand stories into interactive, dynamic places online, in additionto traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains:

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great AdsbyLuke Sullivan,Sam BennettThe classic (and irreverent) bestselling guide to creating greatadvertisingHey Whipple, Squeeze Thishas inspired a generation of adstudents, copywriters, and young creatives to make their mark inthe

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