Winning at New Products: Creating Value Through Innovation by Robert G. Cooper

Jun 28th, 2015
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Alabama State University
Course: general
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.

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The Conviction to Lead: 25 Principles for Leadership That MattersbyAlbert MohlerLeadership Principles from a Renowned Agent of ChangeCultures and organizations do not change without strong leadership. While many leadership books focus on management oradministration, the central focus of

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