The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries

Jun 28th, 2015
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Alabama State University
Course: general
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns,The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why

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The Fall of Advertising and the Rise of PRbyAl Ries,Laura RiesBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successfu

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