function of planning_and_control

Jun 28th, 2015
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operations are started in accordance with the plant. Actual performance is then compared to the planned performance, and, when required, corrective action is taken. In some instances re-planning is necessary to ensure the effective utilization of the manufacturing facilities and personnel. Let us examine more closely each of these functions.

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Planning & Control forMarketingIve got a little listMarketing Planning & Control Where does it fit? What is it? Why do it?A plan Sets out a route from where you are to whereyou want to go Identifies how you can best arrive at yourdestination (quickest, most cheaply etc.) Identifies the resources you will need and whomyou will depend on, and allocates responsibilities Identifies possible obstructions on the way Identifies contingencies if your planned route isobstructed. Identifies milestones (targets/ objectives) on theroute which must be achieved if you are tocomplete your journey. Allows for dynamic adjustmentsFor a (business) plan to be successful It must be possible It must be resourced and the elementsowned It must have sufficient flexibility to allow fordisruptions and discontinuities It must have staging posts whereprogress can be determined. It must be followed by everyoneThe corporate planning cycleStrategic Intent& Group PlanExpressed as objectivesStrategic Plans- Marketing- HR- Finance- Manufacture- etc.Expressed as objectivesDetailed action plans- Communications- Price- Sales- ProductControlExpressed asTargets/ objectivesImplementation &MeasurementReview and Revision/ RestatementWhere strategic objectives are planned-for over a time period longer than thebudget cycle, interim milestones need to be set.Market Planning: Creates

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