strategic Planning and Control

Jun 28th, 2015
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Is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

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Industrial EngineeringDepartment Shoubra Faculty ofEngineering Benha UniversityStrategic PlanningDeveloping & ControlUnder Supervision of Prof. Moustafa ZahranPrepared and Presented by:Ahmed Hassan;Ghadeer Moustafa.What is Strategic Planning?Uses of Strategic PlanningStrategy FormulationStrategic PlanningAdd new product lineUnderstand the market needsAnalyse the marketConduct feasibility study for new product lineIncrease the profitabilityIncrease salesReduce the costsExpand market operationsAdvertise moreChange the methods of productionImprove the customer relationsImprove the qualityIncrease after sale servicesImprove the brand loyaltyUse customer friendly marketing methodsImprove the channels of distributionImprove the company imageIncrease charitable spendingImprove employees moraleStrategic Planning Key Questions All strategic planning deals with at least one ofthe three key questions:1. What do we do?2. For whom do we do it?3. How do we excel?Although in business strategic planning, the thirdquestion is better phased How can we beat oravoid competitors?Main Techniques used in Strategic PlanningDevelopment and ControlSteps in Strategic PlanningDeveloping Growth Strategies1.2.3.4.Market Penetration: promoting the companygrowth by increasing sales of current products tocurrent markets.Market Development: promoting growth byidentifying and developing new segments.Product

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