strategic Planning and Control

Jun 28th, 2015
Studypool Tutor
Air University Extension Course Program
Price: $25 USD

Tutor description

Is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

Word Count: 554
Showing Page: 1/15
Industrial EngineeringDepartment Shoubra Faculty ofEngineering Benha UniversityStrategic PlanningDeveloping & ControlUnder Supervision of Prof. Moustafa ZahranPrepared and Presented by:Ahmed Hassan;Ghadeer Moustafa.What is Strategic Planning?Uses of Strategic PlanningStrategy FormulationStrategic PlanningAdd new product lineUnderstand the market needsAnalyse the marketConduct feasibility study for new product lineIncrease the profitabilityIncrease salesReduce the costsExpand market operationsAdvertise moreChange the methods of productionImprove the customer relationsImprove the qualityIncrease after sale servicesImprove the brand loyaltyUse customer friendly marketing methodsImprove the channels of distributionImprove the company imageIncrease charitable spendingImprove employees moraleStrategic Planning Key Questions All strategic planning deals with at least one ofthe three key questions:1. What do we do?2. For whom do we do it?3. How do we excel?Although in business strategic planning, the thirdquestion is better phased How can we beat oravoid competitors?Main Techniques used in Strategic PlanningDevelopment and ControlSteps in Strategic PlanningDeveloping Growth Strategies1.2.3.4.Market Penetration: promoting the companygrowth by increasing sales of current products tocurrent markets.Market Development: promoting growth byidentifying and developing new segments.Product

Review from student

Studypool Student
" AMAZING as always! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors