Intrest rate Parity

Jun 28th, 2015
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Aberystwyth University
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Interesting facts about the Art of Living course: • AOL is part of the training for NASA astronauts. • It is part of the training for Miss India contestants. . Teachers in a school in Basel, Switzerland get paid vacation to do AOL course. • Sudarshan Kriya has been acknowledged by All India Institute of Medical Sciences based on its medical research

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www.ajbms.orgISSN: 2047-2528Asian Journal of Business and Management SciencesVol. 1 No. 12 [107-112]DETERMINANTS OF CUSTOMER SATISFACTION AND RETENTION IN COMMERCIALBANKS OF PAKISTANMs. Rukhsana Gul GilalResearch-ScholarSukkur Institute of Business AdministrationSukkur, PAKISTANE-mail: rukhsanagulgilal@yahoo.comDr Rehman Gul Gilal (Correspondence author)Assistant ProfessorDepartment of Business AdministrationShah Abdul Latif University Khairpur, PAKISTANE-mail: Niaz Ahmed BhuttoAssociate ProfessorSukkur Institute of Business AdministrationE-mail: purpose of this study was to examine the determinants of customersatisfaction and retention in commercial banks of Pakistan. To achieve thisobjective quantitative study was designed. The survey was conducted fromcustomers of commercial banks of Pakistan. The data was analyzed by usingdescriptive statistical tools .The main findings of research revealed that theaverage waiting time for customer in bank premises are very high. Customersatisfaction level is not up to the customary there is too much lacking in corebanking areas such as service quality, cost, intrest rates and personnelsdealings, banking access and variety of products and find out very weakimage of commercial banks of Pakistan. Therefore it is highly suggested thatthe commercial banks of Pakistan should adopt relationship marketingparticularly internal marketing practices.Keywo

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