Cultural globalization

Jun 29th, 2015
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Southern Illinois University Edwardsville
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Rothkop (1997: 38) states that the globalization has financial bases and many politically concerned values, but it does the job of bringing attention onto the power of traditions in our overall environment.

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Chapter IILiterature Review2.1IntroductionThis literature review is based on the analysis of cultural globalization and its prevalence models in global cultural industry. The second portion of the review presents the overview and comparison of Chinese and American animation industries.2.2Cultural globalization Rothkop (1997: 38) states that the globalization has financial bases and many politically concerned values, but it does the job of bringing attention onto the power of traditions in our overall environment. In a written piece by Boli and Lechner (2002), it was pointed out by them that the whole magnitude of global traditions is basically ruled over by America, and that the famous American cultures and products like fast foods, rock music, Hollywood music etc., increase and multiply throughout the whole world and the whole globalization of choices advertise identity model in all ways. It is probable that today's culture globalization comes because of the different ways of strong communication all throughout the countries. Crane (2002) believes that cultural globalization is divided into three main structures which are cultural expansionism, cultural reaction, and cultural current. 2.1.1Cultural imperialism/homogenization model This model sees globalization to be a sort of risk to the nationwide distinctiveness and also to the form of the folkloric culture, as said by Crane (2002). It is in its belief that the current of various products, nation and messages al

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