CONSUMER PREFERENCE

Jun 29th, 2015
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Tufts University School of Medicine
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The project report concept in B.B.A. curriculum is of immense utility to the students, project helps to assess the student’s ability to individually conceive, conceptualize, execute and present a life-like project by making use of the skills acquired during the course of study.

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APROJECT REPORTONCONSUMER PREFERENCE & CONSUMER PERCEPTION TOWARDS VARIOUS BRANDS OF CARSSubmitted in the partial fulfillment of the requirement forthe award of degree ofBachelor of Business AdministrationPanjab University, Chandigarh.Submitted By:Tanuj JindalRoll Number-2454Uni. Reg. No.-14110000279Under the guidance of:Prof. Rajinder BhandariARYA COLLEGE, LUDHIANA 2012-2013ACKNOWLEDGEMENTThe project report concept in B.B.A. curriculum is of immense utility to the students, project helps to assess the students ability to individually conceive, conceptualize, execute and present a life-like project by making use of the skills acquired during the course of study.My Project could not have been fruitful without the able guidance of Prof. Rajinder Bhandari. I extend my deepest gratitude to all the persons who gave me full support during the project.Despite serious constraints of time and recourse, the study was executed with sincerity and commitment. The report is characterized by its straight forward, to the point approach, with bare minimal reproduction of the theory of marketing research. A deliberate effort has been made to introduce novelty in the report. Tanuj jindal14110000279CERTIFICATEThis is certifying that the project work on CONSUMER REFERENCE & CONSUMER PERCEPTION TOWARDS VARIOUS BRANDS OF CARS is based on the views of the studen

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