Brand Penetration

Jun 29th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Penetration is a measure of brand or category popularity. It is defined as the number of people who buy a specific brand or a category of goods at least once in a given period, divided by the size of the relevant market population.

Word Count: 863
Showing Page: 1/4
Home > Articles > Marketing Marketing Metrics: Understanding Market Share and Related MetricsBy David J. Reibstein, Neil T. Bendle, Paul W. Farris, Phillip E. PfeiferMay 26, 2006? Contents ? 1. Introduction 2. Market Share 3. Relative Market Share and Market Concentration 4. Brand Development Index and Category Development Index 5. Penetration 6. Share of Requirements 7. Heavy Usage Index 8. Awareness, Attitudes, and Usage (AAU): Metrics of the Hierarchy of Effects 9. Customer Satisfaction and Willingness to Recommend 10. Willingness to Search ? Print + Share This < Back Page 5 of 10 Next > This chapter is from the book ? This chapter is from the bookMarketing Metrics: 50+ Metrics Every Executive Should Master Learn More ?Buy This chapter is from the bookMarketing Metrics: 50+ Metrics Every Executive Should Master Learn More ?Buy 2.4 PenetrationNOTEPenetration is a measure of brand or category popularity. It is defined as the number of people who buy a specific brand or a category of goods at least once in a given period, divided by the size of the relevant market population.Market Penetration (%) = Customers Who Have Purchased a Product in the Categ

Review from student

Studypool Student
" The best tutor out there!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1827 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors